MailChimp took another step this week toward becoming a multichannel marketing platform, announcing that users can now create and deploy Google Remarketing Ads within its dashboard. With two clicks in the new feature, a marketer can connect her store to MailChimp and set up a campaign that shows a site visitor follow-up ads for a […]
MailChimp adds Google Ads as it becomes a multichannel platform Read More »
In a perfect world, the path your customers follow to purchase something from your store would be simple: They hear about your brand, head to your website, find what they’re looking for, and place an order. But life happens. A phone call, an email, or an adorable puppy GIF takes them away from your site,
cul If you had to describe MailChimp in visuals, you might use a paint drip billboard, a Freddie made of moss or basmati rice, and about a hundred different T-shirt designs. Then again, maybe you’d use a skateboard deck, a temporary tattoo of Grace Hopper, or a neon sign about coffee inspired by Dave Grohl.
One thing I love about working at MailChimp is that so many of my colleagues have secret powers. These often fall on the “life” side of the work/life balance. It’s not uncommon to find out that your coworkers are in a touring band, for instance, or knit clothing for their kids, or once remodeled their
Uncovering the Secret Powers of MailChimp Employees Through Apprenticeships Read More »
MailChimp has always been proud to call Atlanta home, and since 2013 we’ve been dedicated to helping it be better, weirder, and more human by investing in people and organizations that add value to the city. Last year, we took our community involvement one step further by giving all full-time employees 16 volunteer hours to
Running a small business often requires tackling multiple tasks at once, and staying on top of everything you need to do—from marketing to order fulfillment—is enough to make any business owner’s head spin. Using a customer relationship management (CRM) tool is a great way to maintain relevant and personalized interactions with your customers. A CRM
Salesforce, Zapier, Pipedrive & Other Featured MailChimp Integrations Read More »
Alan Martofel says Facebook ads are the “bread and butter” of Feminist Apparel’s marketing strategy. “We don’t have the budget to be able to throw money out there without ensuring that we’re getting an even greater return,” says Alan, the company’s founder and executive director. “Efficiency is key for us.” The small, Philadelphia-based online clothing
Testing Your Way to Better Facebook Ads in MailChimp Read More »
We’re always looking for new ways to make powerful marketing tools more accessible to our customers. A few months ago, we announced Facebook Ad Campaigns. Today we’re proud to introduce another channel: Instagram Ad Campaigns, an easy way for e-commerce businesses to build their brand and sell more stuff. You can create, manage, and track your email marketing,
If you run a small business or sell stuff online, you know that the best way to reach your customers is to go where they’re already hanging out. And Facebook and Instagram ad campaigns in MailChimp give you the power to do just that. Not only can you build and run your ads in MailChimp,
Best Practices for Creating Effective Instagram Ads in MailChimp Read More »
Cue the confetti cannons: We’re excited to announce that you can now connect your PrestaShop store to MailChimp! We’ve been working hard in recent years to improve our offerings for e-commerce customers. In addition to making our automations free for everyone (abandoned cart and order notifications included!), we’ve rolled out a ton of features designed
