Even if you’re not an award-winning writer, you still deal with the concept of writing almost every minute of the day in Public Relations. You’re writing press releases, tweets, heck, you’re writing emails. It may be what you lovingly (or sarcastically) call communications, but writing is the lifeblood of your entire job, and it’s up to you, […]
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Google Shopping tricks, holiday e-commerce predictions & Pinterest news Read More »
We’ve all heard the classic holiday jingle about Kris Kringle’s holiday prep: First, he makes a list, then he checks it twice. (He’s gotta find out who’s naughty or nice!) Believe it or not, I use a checklist of my own as I review my Google Shopping campaigns for the holiday season. Unlike Search and
3 last-minute Google Shopping tricks to level up your account for the holidays Read More »
Editor’s note: You may have missed the original version of this article last year. We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers. Video is a powerful storytelling medium: Not only can it serve as a prime proving ground for your business’ promotional campaigns,
10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment Read More »
Is your brand seen as a leader in your industry? When people talk about the type of products you sell, does your company come up in the conversation? If the answer to either of those questions is no, then you might have issues with your brand’s share of voice. With social media becoming increasingly competitive,
6 Tricks to Boost Your Share of Voice on Social Media Read More »
Growing website traffic is a constant struggle for online marketers and SEO specialists. In most cases, smart and consistent work over months or even years is necessary to win your website a lucrative place on the internet. Only a few companies hit a home run soon after being born, and those companies that do are
If you’re like me, running 5 businesses, then it’s important you know how to organize your work, making sure you know EXACTLY what you have to going forward. It’s important you stay active and the time you’re NOT focusing on your work, you will be losing potential business. On Sundays, I sit down and create
How I Plan For the Week Ahead Of Me – Tips & Tricks Read More »
StockSnap / Pixabay Over 1 trillion searches happen on Google per year, making it the most popular search engine, and a primary focus for your small business SEO. It’s especially important for your SEO when you’re a local business owner. Searches with the term “near me” are trending upwards at a rapid pace especially for
5 Quick SEO Tricks to Help Your Business Get Found on Google Read More »
You don’t see great landing pages often. That’s not because they can’t be made, but because it’s extremely difficult to create them well. There are design rules to follow that keep people from leaving. There are tricks to use to get your button noticed. There are words that have a way of persuasively whispering in
Tips, Tricks, and Secrets to Create Great Landing Pages Read More »
kelseyannvere / Pixabay We have all felt it, the nagging feeling of doubt every time we host a webinar. After the echo of each fading word, your mind probes into the menacing silence of the muted audience. You can’t help but wonder: Is this going well? Do they like the content? Or have they already
Simple Tricks to Get Your Webinar Audience Hanging on Your Every Word Read More »
