Backlinko has done an extensive analysis of “voice search ranking factors” and identified 11 variables tied to appearing in Google Home results. The company examined 10,000 results delivered over the smart speaker. What Backlinko found was consistent with what many others have been saying but there were also a few surprises. For example, the study […]
Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed Thanks to Our Sponsor Source link
Google is further ramping up the distribution, scale and capabilities of its Assistant. It’s adding languages, handsets, carriers and some new cross-device tricks. Against the backdrop of intensifying smart speaker competition with Amazon and Apple, Google is taking its Assistant from eight languages to 30 by the end of 2018. In a blog post the
Google Assistant to get multiple new languages, distribution and skills Read More »
Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits Thanks to Our Sponsor Source link
According to the latest AppsFlyer Performance Index Report (registration required), Twitter offers the best user retention record (12 weeks) of any mobile app advertising platform. However Facebook remains the overall leading media platform for app marketers. Another finding is that Google’s introduction of Universal App Campaigns (UAC) have helped the company gain on Facebook. AppsFlyer says
Facebook leads other platforms for app-install ROI in performance index Read More »
Kashin / Shutterstock.com Gary Illyes from Google just announced onstage at PubCon, a webmaster conference, that Google plans on rolling more sites into the mobile-first index over the next several weeks. Marie Haynes, who is in the audience, posted on Twitter: Announcement – In the next month and a half or so, Google is moving
Google to move more sites to mobile-first index in coming weeks Read More »
Success in search engine optimization (SEO) requires not only an understanding of where Google’s algorithm is today but an insight to where Google is heading in the future. Based on my experience, it has become clear to me Google will place a stronger weight on the customer’s experience with page load speed as part of
Making website speed and performance part of your SEO routine Read More »
For years, the use of voice search and voice assistants to answer questions has been on the rise. According to Google, 20 percent of all mobile search queries are voice search, and that number will only go up. Voice recognition technology is getting better and better: Google’s technology is now 95 percent accurate. Yet for
How do you optimize content for a voice-first world? Read More »
Google is stepping up its hotel and flight search features on mobile, aiming to make it easier to plan travel no matter the size of the screen being used. Starting today, a number of new features will begin rolling out across Google’s mobile travel search experience. According to the announcement, the updates include better price-filtering
Google adds new features & improves navigation for mobile hotel & flight searches Read More »
ouh_desire / Shutterstock.com Google has quietly dropped the tappable shortcuts feature the company released just about a year ago in the Google search app. That feature aimed at giving you a quick way to access Google features without having to search for them. Andy B. from the Google Search & Assistant team wrote in a
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