The YouTube app is getting a time well spent feature that was first launched on its Kids app, as well as two new options designed to limit distracting notifications. The latest updates aim to build on Google’s support of digital well being. Questions remain whether these increasingly popular options to give users more insight and […]
YouTube app adds new time well spent options, including a break reminder Read More »
SEO consultant and podcast host Dan Shure has noticed a sizeable uptick in the number of pre-roll and mid-roll ads being served up on YouTube videos he has viewed during the last week. While logged into his Google account, Shure says, YouTube delivered six total ads during a 17-minute video from the Maschine Masters channel:
Is YouTube serving up more pre-roll & mid-roll video ads? Read More »
YouTube is dusting off its revenue drivers for creators and rolling out more options for channels with sizable subscriber numbers to monetize their content. During the company’s appearance at VidCon this week, YouTube announced three new ways for creators to earn more income on the platform, from opening up subscriber memberships to more channels to
YouTube opens Channel Memberships to more creators & rolls out new revenue opportunities Read More »
Google is introducing new tools in AdWords for YouTube advertisers to measure and test creative aspects of their video ads. Announced at this week’s Cannes Lions Festival, the newly launched YouTube creative suite involves four new tool sets: Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing. Video Experiments is a “head-to-head
We’re six months out from the 2018 US midterm elections, races that will shape the political balance of both the House and Senate. Of the 535 seats in the US Congress, 35 Senate seats are being contested, and all 435 House seats. As we draw nearer to election night, social and search platforms will be
The big list of political ad policies from leading social & search platforms Read More »
For years, digital platforms have courted TV advertising budgets, first via desktop campaigns, then with mobile-first efforts. Now, the pendulum is swinging back to the television screen. Consumers may be cutting their cable cords, but they’re still using their televisions or Smart TVs with OTT and streaming devices and gaming consoles. YouTube says TV is
YouTube announces more moves to chip away at TV ad budgets Read More »
Bloomua / Shutterstock.com In its first-ever community guidelines enforcement report, YouTube says it removed 8,284,039 videos for violent or extremist content between October and December of 2017. Of the more than 8 million videos taken down, 6.7 million were initially flagged by a machine versus a human — and, according to YouTube, 76 percent of
YouTube removed more than 8M videos for violent & extremist content during Q4 2017 Read More »
After spending more than a year convincing brands it was addressing its brand safety problems, YouTube is under fire again for showing ads alongside extremist content. An investigation by CNN discovered ads from multiple brands and government agencies showing up on YouTube channels dedicated to white nationalist, pro-Nazi and North Korean propaganda content. A number
The top 10 ads on YouTube’s March leaderboard earned a total of 82.1 million views, and 35.8 million were generated by Google’s spot promoting International Women’s Day. The “Searching for Gender Equality” took 43 percent of all views generated by the top 10 ads and four times the number of views earned by the second-ranking
Google’s ‘International Women’s Day’ spot was most watched ad on YouTube in March Read More »
YouTube is closing off access to third-party ad serving and pixel tracking globally, just ahead of the date when the European Union’s sweeping privacy regulation takes effect next month. “YouTube will no longer support third-party ad serving on reserved buys in Europe beginning May 21, and it will assess whether to extend that policy globally,”
YouTube to stop supporting third-party ad serving in EU in May, citing GDPR Read More »
