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Strategies to Beat Today’s Growing Backlink Competition | Company Profile

Need more page views? Better search engine visibility? Okay, those are rhetorical questions—all of us do. But a recent trend could be making this more difficult than ever. Let me tell you about a conversation I had last week with a part-time blogger friend of mine. He’s had his website for more than a decade …

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12 Reasons Your SEO Strategy Is Failing

NOW UPDATED! This post has been refreshed for 2019. Enjoy! Here’s a newsflash for you: Your SEO strategy isn’t failing because Google’s got it out for you or because you’re suffering from some mysterious penalty. Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused …

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Link Building 101: How to Capture Broken Links for SEO

These days, finding good-quality links for SEO purposes is as challenging as it’s ever been. Not only should your links appear within the editorial content of a page, they should be naturally acquired and placed on pages that are relevant to your own website’s content. But ever since Google’s Penguin update, fewer and fewer opportunities …

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How To Optimize Your Facebook Page For Local Searches

The adoption of mobile tech has turned hyperlocal marketing into a necessity. Consumers who are performing searches “near me” or by zip code are honing in on what they want and are likely ready to buy. If you’re a Baby Boomer or member of Generation X, your relationship with your cell phone may not be …

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30 Actionable Content Marketing Tips for Digital Marketers

Content marketing is surely capturing a lot of attention. Today’s digital marketing environment facilitates a lot of channels of distribution which allow specific content to reach specific readers. The cost of content marketing seems to be much cheaper compared to the cost of outbound marketing. According to the Content Marketing Institute: Content marketing is 62% cheaper than outbound …

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