Programmatic Advertising & Media Buying

Should marketers own programmatic accounts as they do with SEM & Social?

Channel: Display Advertising, Display Advertising, Display Advertising Column, Programmatic Advertising & Media Buying, Search Marketing /

Large marketers spending millions in annual programmatic and digital media spend have a number of good reasons for taking some elements of programmatic media in-house. We’ll talk about the specific pros and cons of doing this later in this article, but for now, it’s important to acknowledge that there’s historical precedent for taking a hybrid […]

Should marketers own programmatic accounts as they do with SEM & Social? Read More »

Unilever stops working with digital media influencers who buy followers

Channel: Martech: Advertising, Display Advertising, Marketing Tools, Marketing Tools: Social Media, Programmatic Advertising & Media Buying /

Unilever isn’t going to take it anymore. With increased calls for transparency in all aspects of marketing, the mega consumer packaged goods (CPG) company said Monday that it will no longer work with social media influencers who buy followers. Unilever Chief Marketing Officer Keith Weed called for more transparency from influencers in a speech at

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IAB Tech Lab unveils a proposed Ads.txt for mobile apps

A-From MTT, Channel: Martech: Advertising, Display Advertising, Programmatic Advertising & Media Buying /

Last year about this time, the Interactive Advertising Bureau (IAB) Tech Lab launched its ads.txt project to prevent fraudulent selling of website ad inventory. This week, the Tech Lab is releasing a proposed spec for extending ads.txt, which is now widely adopted, to mobile apps. The proposal is open to public comments over the next

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DoubleClick Bid Manager opens up digital audio ad buying globally

A-Post to Search Engine Land, Channel: Display Advertising, Display Advertising, Google, Google: Display Advertising, Programmatic Advertising & Media Buying /

As investment in digital audio advertising continues to grow: Google’s DoubleClick Bid Manager is rolling out support globally for buying audio ads programmatically across a handful of streaming services. The company announced Wednesday that advertisers can now buy ad inventory programmatically from Google Play Music, Spotify, SoundCloud and TuneIn, and soon Pandora. In the US

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WFA demands that advertisers take actions that promote ‘a better marketing ecosystem’

A-From MTT, Channel: Display Advertising, Display Advertising, Marketing Tools, Programmatic Advertising & Media Buying, Retargeting & Remarketing, SEO BLOG /

The World Federation of Advertisers (WFA) released on Thursday a Global Media Charter aimed at advertisers that will “create the conditions for a marketing ecosystem that works better for brands and consumers.” The charter follows a data manifesto issued by the organization earlier this year. Last year, programmatic advertising platforms were schooled both verbally and

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How dynamic creative will (finally) reach the tipping point

Channel: Display Advertising, Display Advertising, Display Advertising Column, Programmatic Advertising & Media Buying, SEO BLOG /

In an industry where a lot of lip service is paid to one-to-one marketing and tailoring a brand’s advertising to the individual, far too few brands have harnessed the power of dynamic creative for their campaigns. There’s a simple reason for that: It’s hard. Despite extensive evidence of dynamic creative’s effectiveness, certain stars in the

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Native isn’t display. Stop treating it like it is.

Channel: Display Advertising, Display Advertising, Display Advertising Column, native advertising, Programmatic Advertising & Media Buying, SEO BLOG /

With consumers installing ad blockers and now browser companies following suit, not to mention ad fraud, domain spoofing, lack of viewability and disastrously poor brand-safety measures as a further body of evidence, let’s be honest with ourselves. Mistakes were made in the first decade of the programmatic revolution. Don’t get me wrong — I’m an

Native isn’t display. Stop treating it like it is. Read More »

Programmatic is an amazing tool for branding. Here’s how to use it.

branding, Channel: Display Advertising, Display Advertising, Display Advertising Column, Programmatic Advertising & Media Buying, SEO BLOG /

Programmatic is not just for conversions; it’s also a valuable part of your branding strategy. Historically, brand awareness strategies have been above-the-line advertising activities: TV, radio, print. These have a wide reach and so are great for upper-funnel marketing strategies. Thanks to its highly effective targeting possibilities, programmatic advertising has fallen into the below-the-line category

Programmatic is an amazing tool for branding. Here’s how to use it. Read More »

IAS launches brand safe, fraud-free programmatic tech solution for in-app ads

A-From MTT, Channel: Mobile Marketing, Display Advertising, Display Advertising: Ad Fraud, Mobile Marketing, Mobile Marketing: App Promotion Ads, Programmatic Advertising & Media Buying, SEO BLOG /

The measurement and analytics company says its brand safety integration is the first one in the mobile in-app space. The post IAS launches brand safe, fraud-free programmatic tech solution for in-app ads appeared first on Marketing Land. Please visit Marketing Land for the full article. Source link

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