SocialMediaNews

Netflix Must Create Ad Model or Raise Prices

Netflix announced that their original movie ‘Bird Box’ generated over 45 million streams in just the first week making it the best first 7 days ever for a Netflix film. However, some analysts say that their $12 billion in debt and mounting costs will require Netflix to either raise subscription prices again or create an […]

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Democrats Created Fake Russian Twitter Bots to Influence Election

The New York Times reported that Democrats created fake Russian Twitter bots in a disinformation campaign, also known as fake news, in order to influence voters to influence the Senate election in Alabama. The campaign was reportedly funded by liberal billionaire Reid Hoffman and included the creation of more than a thousand Russian-language accounts that

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You Haven’t Seen a Mass Social Media User Revolt

The social media space is pretty ripe for disruption says tech investor Geoff Lewis. Lewis likes to invest against the grain, what he calls counter-narrative, and is actively looking at startups in that sector. Lewis says that there has been a lot of noise from regulators but that users are still using social media products.

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New Instagram Feature Will Tell Brands What Products Have Been Bookmarked by Customers

Instagram is set to start developing analytics tools that will inform companies what products are being bookmarked by users. The information can help brands in their ad targeting campaigns. Instagram formed a team in 2017 to transform the app into a conduit for online shopping. With that goal in mind, the team launched a new

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How LinkedIn is Using Machine Learning to Determine Skills

One of the more interesting reveals that Dan Francis, Senior Product Manager for LinkedIn Talent Insights, provided in a recent talk about the Talent Insights tool is how LinkedIn is using machine learning to determine skills of people. He says that there are now over 575 million members in the LinkedIn database and there are

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Facebook Tests Search Ads for Businesses in North America

Facebook will once again try to channel some of Google’s search success with its new and improved Search Ad feature. However, the ads will only be seen by users in North America. The new Search Ads will work the same way as conventional search engines. The user will type what they are looking for in

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50 Million Google+ Accounts Compromised in Latest Data Breach, Platform to Shut Down Earlier Than Planned

The discovery of another privacy flaw has pushed Google to shut down Google+ much earlier than expected. Google announced on December 10 that it had discovered a security issue that potentially left more than 50 million accounts vulnerable in November. The revelation came shortly on the heels of a previous admission that a security lapse

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Neil Patel’s 7 Trends to Embrace for Successful Digital Marketing in 2019

Self-made marketing expert Neil Patel released a video titled, How Digital Marketing Will Change in 2019. Patel outlines 7 Trends that all businesses and content producers should embrace for successful digital marketing in 2019: “Digital marketing is going to change in 2019,” says NeilPatel. “What’s been working for the last few years is not anymore.

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Blockchain Powered mCart Creates Ecosystem to Incentivize Influencers

Mavatar CEO Susan Akbarpour says that their blockchain powered mCart system is helping retailers track influencer driven sales… forever. That’s right, using their decentralized marketplace/influencer marketing attribution platform mCart retailers can now determine exactly where sales are coming from forever. This enables manufacturers and retailers to engage and incentivize influencers to create even more organic

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5 Instagram Contest Ideas That Will Skyrocket Your Following

Instagram is one of the most formidable social media platforms today. It now has over a billion active monthly users, a fact that businesses should take advantage of. One of the best ways to do this is via an Instagram contest or giveaway. It will put your brand in the spotlight and improve customer engagement.

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