SEO is one of the most fast-paced industries out there; constantly kept on our toes, it’s one of the reasons we love it so much. But thinking about what the future holds for the industry can be both exciting and a little frightening. Will artificial intelligence (AI) ultimately make search better or worse? Is the […]
What will voice search do to the landscape of digital marketing? The internet has carved out its place in society as one of the most important things in day to day life. You could argue that it is the most essential technology in use in the world at this time. The marvel of the internet’s
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All the latest trends are part of Mary Meeker’s Internet Trends report every year and we couldn’t ignore the changes digital in media usage, mobile consumption, voice search and all the innovations that change our lives. Here’s an overview of the stats that caught our attention. Increasing digital media usage There has been a growth
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As voice becomes the dominant force in search and people spend more time consuming content via social media, the future for the humble home page looks very bleak. If comScore is correct and half of all searches by 2020 are made via voice, a crucial question arises: will we still need websites? Even if the
May 25, 2018 We can all agree we probably ask ourselves some pretty standard questions every year, especially as Google enhances the SERP and new voice technology continues to rise: Are there more searches happening this year versus last year? Are search engines taking more search for themselves? Is search opportunity growing? Are clicks declining
As we are all aware at this point, voice recognition technology is continuing to get better and better, in fact, it is now believed to be 95% accurate. As users, we’re adapting to this new voice revolution rather quickly (almost 1/4 of mobile search queries are voice search), yet marketers and SEO specialists seem to
Online advertising can sometimes feel a whole lot like playing Plinko, the popular mini-game featured on The Price Is Right. You drop a ball into a board pock-marked with pins and hope it lands where you want it. In other words, advertising online is complicated; you do research, determine your target audience, create a quality
Virtual assistants, such as Alexa and Siri, are being called upon to answer questions and fulfill consumer informational requests more than ever. “Alexa, find pet stores near me.” Finding pet stores. “Siri, how do you make homemade slime?” Here’s what I found on the web for “how do you make homemade slime.” Have a look.
The base of Amazon Echo, a smart speaker home of voice agent Alexa Every new marketing delivery system — such as TV, websites, social media, or mobile — starts off with a single approach. In the early days of web or mobile, for instance, marketers would contemplate if they had “a web strategy” or “a
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Chart of the Day: Consumer Interest in Using Voice Assistants and Voice Search Originating from the smartphone trend of voice search, where Apple and Google introduced voice assistants on their smartphone operating systems, we now have voice interactions through the likes of Apple Siri, Google Assistant and Amazon Alexa/Echo. This seems to be a growing
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