Demands

The Fast & The Curious: how chatbots meet modern buying demands

Advanced PPC Strategies, chatbots, Conversational Marketing, Digital Marketing Jobs, PPC Strategy, Responsive Search Ads, Search /

The modern buyer is fueled by speedy access to products and services, lightning fast responses to questions and low-friction website interactions. They also love personalized experiences. Let’s call them the “Fast and the Curious.” A study from insidesales.com and the Harvard Business Review found that if you wait 5 minutes to respond after a lead initially […]

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Video on demand’s future requires an ad model built around the experience

Channel: SEM, Paid Search Column, video /

Ads are annoying. Study after study reiterates the fact that consumers find ad messages intrusive and aggressive. For some reason, even as the ad industry transitions away from traditional media and toward digital, the same ad models are shoehorned into new and exciting channels. Nowhere is this more obvious than in the world of video,

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The Growing Demands Of The Online Visitor and converting customers

Web personalisation, website personalization /

The growing demands of the online visitor As reported by Internet Retailer, the projected online global consumer spending by 2019 will more than double the $3.551 trillion of the global spending in 2015, accounting for 12.4% of the total retail sales.  It is also forecast that retail giants Amazon, Alibaba and eBay will by 2023 account for

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WFA demands that advertisers take actions that promote ‘a better marketing ecosystem’

A-From MTT, Channel: Display Advertising, Display Advertising, Marketing Tools, Programmatic Advertising & Media Buying, Retargeting & Remarketing, SEO BLOG /

The World Federation of Advertisers (WFA) released on Thursday a Global Media Charter aimed at advertisers that will “create the conditions for a marketing ecosystem that works better for brands and consumers.” The charter follows a data manifesto issued by the organization earlier this year. Last year, programmatic advertising platforms were schooled both verbally and

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Brands Adapting to Consumer Demands

Advertising, branding, business to consumer marketing, consumer research, market research, Marketing, marketing research, Marketing Strategies, marketplace, retail, SEO BLOG /

Did you know that more than 50 percent of shoppers will take their business elsewhere if they don’t have a good experience? People want individualized, personalized experiences from the brands they choose – experiences that technology has led them to expect from all their interactions. This ever-shifting landscape makes it hard for brands to know

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