digital

Digital Intelligence Briefing: 2018 Digital Trends in Financial Services

SEO BLOG /

The 2018 Digital Trends in Financial Services report is a barometer of the extent to which financial services and insurance (FSI) organisations are embracing digital technology, focusing their strategies and prioritising resources for the year ahead and beyond. The report is based on a sample of almost 700 senior industry leaders (manager level or above) who were among around 13,000 digital professionals taking part in the […]

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Rethink Your Audience: Author and Digital Strategist Sam Ford on Marketing Smarts [Podcast] : Marketing Podcast

Content, customer behavior, Public Relations, Word-Of-Mouth /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “In the earlier days of digital content and social media,” Sam Ford told me during this week’s episode of Marketing Smarts, “a lot of us were focused on the ability everyone had to be a producer as the most transformative

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Digital Intelligence Briefing: 2018 Digital Trends for Creative and Design Leaders

SEO BLOG /

The 2018 Digital Trends for Creative and Design Leaders report explores explores the priorities, opportunities and challenges ahead through the lens of creative and design professionals. For the first time our annual survey of digital professionals had specific questions for this cohort of respondents, to help us understand in more detail their opportunities and pain points. The research, conducted by

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Integrating 4 Critical Tactics for Digital Marketing Success

Digital Marketing /

Image courtesy of Think Big Engine Digital marketing success is more than just choosing a few digital tactics, it requires integrating those tactics into a cohesive strategy. Then, doing it over again every day. Looking at the infographic that started this post, you’ll see listed 13 tactics leading to digital marketing success. And, certainly, these

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Public Relations – Trolls, Jerks, and ‘Civility in the Digital Age’: Author Andrea Weckerle Talks to Marketing Smarts [Podcast] : Marketing Podcast

customer relationships, Public Relations, Social Media /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Online conflicts can cost businesses thousands of dollars (and hours) to resolve. Andrea Weckerle, author of the recently published book Civility in the Digital Age: How Companies and People Can Triumph over Haters, Trolls, Bullies and Other Jerks, is an

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Digital advertising’s opportunities & threats from Mary Meeker’s Internet Trends report

A-Post to Search Engine Land, Amazon, Channel: Display Advertising, Facebook, Facebook: Advertising, Google /

Advertising wasn’t a major focus of Mary Meeker’s Internet Trends report this year, but the well-known internet analyst pointed out several interesting developments that affect the sector. Here we lay out some of the opportunities and challenges that lie ahead for the digital advertising ecosystem. Opportunities The time we spend on our connected devices keeps

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Benchmarking your digital marketing capability

Capability and performance review, Digital Marketing Benchmarking /

Using capability maturity models to review digital readiness and set targets for digital transformation This month we’ve been adding to our visual tools to help all members assess how well their businesses are adapting to using digital media and technology as part of Digital Transformation. We have now collected these visuals together in a single

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Mary Meeker Internet Trends Report 2018 – The Outlook for Social and Digital Marketing

SEO BLOG /

Every year, the tech sector keenly awaits Mary Meeker’s annual Internet Trends Report, a massive slide deck (294 slides this year) which looks at the key industry shifts and developments to be aware of, helping to plan for the next major evolutions. Meeker, a venture capitalist and partner at Kleiner Perkins Caufield & Byers, has

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DoubleClick Bid Manager opens up digital audio ad buying globally

A-Post to Search Engine Land, Channel: Display Advertising, Display Advertising, Google, Google: Display Advertising, Programmatic Advertising & Media Buying /

As investment in digital audio advertising continues to grow: Google’s DoubleClick Bid Manager is rolling out support globally for buying audio ads programmatically across a handful of streaming services. The company announced Wednesday that advertisers can now buy ad inventory programmatically from Google Play Music, Spotify, SoundCloud and TuneIn, and soon Pandora. In the US

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