With the rise of technology like Big Data, AI, and data analytics, marketing has been on a constant path of change. These days, marketing campaigns can use various measured activities to plan campaigns, and one of these tactics is using predictive analytics for better marketing performance, higher ROI and, ultimately, faster success. In this article, […]
How to Use Predictive Analytics for Better Marketing Performance Read More »
Raise your hand if you’ve already heard about predictive marketing. While it’s certainly not a new concept, predictive marketing is experiencing a boost in prominence thanks to updated technology which has made it more effective—and popular—than ever before. Just check out the term’s popularity growth from December 2008 through December 2017: And it’s popularity is
3 Fearless Bits of Predictive Marketing Advice that Will Make You Want to Take Action Read More »
Urban Airship announced today that it is boosting its mobile marketing platform by introducing a new level of machine learning that predicts when a mobile user is most likely to engage, as well as two new onboard channels: triggered emails and SMS. A new Send-Time Optimization machine learning model determines the best day/time a user
Urban Airship adds predictive engagement, email & SMS Read More »
As consumers become more digitally connected, their buying journeys are becoming increasingly complex: The path to purchase is no longer a linear funnel; rather, it’s a circuitous journey that continues long after the transaction has been completed. Today’s consumers have more touch points with more brands than ever before; and so, to capture and retain
Predictive Analytics During the Customer Buying Journey Read More »
Predictive Marketing analytics (PMA)… is enjoying piles of VC money and lauding sophisticated new technologies. The Forrester Wave: Predictive Marketing Analytics for B2B Marketers, Q2 2017 Predictive analytics isn’t especially new; it’s been around for more than 75 years. Scientist Norbert Wiener used it during World War II to create an anti-aircraft gun that could
“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” While historians still argue whether Charles Darwin actually said that or Leon C. Megginson (Small Business Management: An Entrepreneur’s Guidebook), this opinion is just as valid for marketers today. We are all aware of
The Evolution of Marketing: From Manual Through Automation To Predictive Read More »
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