Why do some people succeed more quickly than others, and maintain that success over the course of decades? And out of that extremely small sub-set of people, why do some of them seem miserable, while others live happy lives? Success and happiness: That’s the combination we all hope to achieve. But the problem is… how […]
Facebook has ramped up its drive to combat the spread of fake news and hoaxes. It announced on Monday, that it will no longer allow Pages known to have repeatedly shared fake news in the past to advertise on its platform. Via a blog post, the social media company stated that the move is aimed to reduce
Facebook to Block Ads From Publishers Who Share Fake News Read More »
Each year, Google rolls out several new features ahead of the holidays for retail advertisers. This year’s updates have started coming out. The company introduced a new metric and new reporting for Shopping campaign advertisers — only in the new AdWords interface. The new metric, called absolute top impression share, reports how often Shopping ads and
Google Shopping gets top spot impression share & product diagnostics reporting Read More »
Facebook has unveiled its latest measure to help stop the spread of fake and misleading content on their platform, with the announcement that Pages who repeatedly share disputed content will be banned from advertising on Facebook outright. Last December, after Facebook saw a wave of criticism for their role in spreading fake news in the lead-up
Facebook: Pages that Repeatedly Share False News will be Banned from Buying Ads Read More »
You know a thing or two about content overload. You think of it in terms of how to get your content to stand out and be consumed by your target audience. But when you’re a conference attendee, the script is flipped. You’re the one bombarded with content – trends, slideshows, tips, graphics, and inspiring stories
As entrepreneurs, we tend to think that the only way to succeed is to be first. So much emphasis is placed on first-mover advantage–which means being the first company to establish significant market share in an emerging industry. But the truth is (and there is plenty of data to support this), being a first-mover often
When it comes to running a successful business or brand, many factors come into play. The most important ones are usually part of the company’s financials: the sales, revenues, and profit margins. However, if you focus only on those areas and fail to look at the underlying processes of your business and those who make
August 24, 2017 A major focus over at the Google headquarters in 2017 has been to increase automated bid offering within the AdWords platform. They have refined existing methods and added new capabilities. Approached with a unique situation earlier in the year, our client team decided to place our personal experiences and hesitancy with machine
Target Outranking Share Bidding Strategy Success Read More »
I don’t know whether you have started to notice that a lot of people are wanting help with their cows and ducks on Facebook (and I am finding it a touch annoying as I am not fond of cows),this activity is due to a very popular online game called Farmville. What prompted me to write
You know those emails you’re actually excited to see in your inbox? Wouldn’t it be awesome to know how you could write emails like that for your own business? Well, good news! We asked five marketing experts to share their best email writing tips for increasing engagement. Now, you can boost your email performance with
5 Marketing Experts Share Their Top Email Writing Tips Read More »
