Dwell Time is the SEO Metric You Need to Track
This morning, I made a quick Google search.
Track
6 Types of User Behavior to Track on Your Website & the Tools to Do It
We work hard in our roles whether in SEO, paid search, or other aspects of digital and broader marketing trying to get people to our websites. Websites are focal points for our messaging and getting our audiences to take key actions that we can monetize. While large brands and marketing firms often have roles and
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Spotify podcast ads can now track impressions, reach and audience data
Spotify has rolled out a new suite of marketing tools for podcast advertisers, making it possible to view impressions, frequency, reach and audience demographic information for podcast ads, the company announced Wednesday. The new metrics tools are supported by Spotify’s new podcast ad technology, Streaming Ad Insertion (SAI), which utilizes data from the platform’s logged-in
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Track Santa With Google & NORAD Santa Tracker Apps on Christmas Eve
Google & NORAD Santa tracker apps are now live, allowing people to follow Santa’s route as he travels worldwide from city to city. Google’s Santa tracker app features a live map which shows Santa’s location, along with photos of each location taken by members of Google’s Local Guides program. In total, Santa will visit more
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Track LinkedIn Sponsored Content with Google Campaign Manager
Serina Fignole – November 12, 2018 In October, LinkedIn announced that it will be adding Sponsored Content to the available ad units that can be tracked by Google Campaign Manager. This integration gives Digital Marketers the power to track impressions and interactions for the following Sponsored Content: Video Carousel Lead-Gen Forms Text “Spotlight” Dynamic Ads
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Major Reasons Why Promoting Your Track On Spotify Is Important
Major Reasons Why Promoting Your Track On Spotify Is Important Spotify is a platform for music lovers. It encourages new budding musicians to create their own playlists and reach out to the audience. The platform is served, now the artist has to use his hard work and talent to make the best use of it.
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9 Social Media Metrics You Should Be Tracking (& How to Track Them)
We get it: Social media metrics are important. Getting data and ROI is really important. However, if you spend too much time trying to figure out which metrics are important for your business, you won’t have any time to analyze and act upon them.
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How to Track & Improve Your ROI
NEW & IMPROVED! This comprehensive how-to guide to Google Analytics for content marketing was updated and expanded to provide even more information. Enjoy! Over 29 million websites are using Google Analytics to track the actions happening on their website. But if you’re in that group, you might not realize how you can use it to
9 Mission-Critical Lead Generation Metrics You Need To Track
The average data-driven business is growing more than 30% year-over-year, according to Forrester. By 2021, the same companies will take $1.8 trillion annually from companies that aren’t using data insights. In the modern marketing era, there is no place for “winging it”. If you want to thrive among fierce competition, you must keep tabs on
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How to use Google Analytics URL builder to track campaigns – Econsultancy
We’re pretty big on measurement on this blog, and we use analytics to identify key topics, improve our content, and prove our effectiveness. To this end, we’re big users of Google Analytics. We use a bunch of custom reports, segments and dashboards for measurement but also the trusty Google URL builder (take our Advanced Data
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