Data has exploded throughout every facet of our world, giving organizations and companies more access to personal information than ever before. While that information has proven to be beneficial in countless ways, it can also be taken advantage of. Consumers are entrusting companies with more information than they even know, so it is up to […]
coffeebeanworks / Pixabay According to a 2017 survey by PwC, 69 percent of retailers pointed to emerging digital technologies as an area in which they planned to increase investment. Additionally, around one third of retailers planned to implement AI-enabled technology for customer service, as noted by eMarketer. While it’s encouraging to see retailers excited to
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According to IDG, 35% of companies with effective data grow faster year-on-year, however, many still take little notice of data quality or ongoing data management, pushing it into deepest corners to eventually be abandoned and forgotten. If this sounds like you, it’s time to consider putting data at the top of your business agenda again…
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Did you know that by 2020 the digital universe will consist of 44 zettabytes of data (source: IDC), but that the human brain can only process the equivalent of 1 million gigabytes of memory? The explosion of big data has meant that humans simply have too much data to understand and handle daily. For search, content and
geralt / Pixabay The new imperative for enterprise organizations is to deliver on new customer experiences and business models before their competitors – be the disruptor rather than the disrupted. But this requires being able to see transformational possibilities before they become obvious, and to act on information proactively and predictively. For enterprise organizations seeking
17 Statistics Showcasing the Role of Data in Digital Transformation Read More »
We’re at an exciting time in society where revolutionary technology like artificial intelligence is beginning to find its way into nearly every industry. There is both a buzz about the positive benefits as well as voices of concern, but the truth is, the future of AI is a long road that we’ll all continue to
Big data analytics plays a significant role in organizational efficiency. The benefits that come with big data strategies have allowed companies to gain a competitive advantage over their rivals — generally by virtue of increased awareness which an organization and its workforce gains by using analytics as the basis for decision making. Here is how
Organizational Gains From a Technology Driven Big Data Strategy Read More »
Interview: Itamar Ben Hemo, CEO of Rivery One of the many recurring questions we get asked at Smart Insights and in our member’s Facebook group is, is there one platform that tracks and manages all ads and content across various distribution channels? Monitoring performance of campaigns all in one place is a burning desire for many
A new tool to aggregate and unify all marketing data sources Read More »
More and more businesses are embracing the concept of big data versus treating it like just another buzz-phrase. Once heralded as “the next big thing,” adoption of big data analytics is at an all-time high with no signs of slowing down anytime soon. With big data and business analytics software projected to reach nearly $200
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