Video Marketing

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Are You Exploiting YouTube’s Cheap Advertising Platform Yet?

NOW UPDATED! This post was expanded for 2017 with new tactics for leveraging YouTube for your business. You have a business and you’re looking to expand your reach, grow your audience, and increase your sales. If you’ve heard that advertising on YouTube is an inexpensive and lucrative means of doing this and aren’t sure how to get started, then you …

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5 Key Elements of a Perfect Product Video

So, what’s Mention anyway? We get that question a lot. The thing is, it’s not always easy to understand what Mention does, what media monitoring is, or how we make your life easier. So we decided to create a long overdue but short video to explain just that. It wasn’t easy, but we’re very glad …

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Ultimate Guide to Running Ads on Instagram Stories

In 2016, Instagram started taking on rival Snapchat with Instagram Stories. The feature has since taken off and is now growing in ways that clearly mark its territory. What started out as a knock-off is now maturing into a channel of its own. You may already be using Instagram Stories to promote sales or build …

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Video Marketing: The Savvy Strategy for 2017

Conversational content and video: a hidden goldmine Engagement is at the core of brand success. Without it, customers won’t grow to love, trust, and rely on your products and services. Video provides one more tool in fostering those relationships in a market that is increasingly competitive. A study by comScore, a website that measures online …

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How to Get More Traffic from YouTube

It’s no secret that video marketing is one of the best ways to promote your blog and your brand and getting traffic from YouTube is much easier nowadays. Create a video that’s educational, artistic, funny, captivating or interesting enough to capture the attention of your audience, and you’ve just made a new fan who can’t …

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SG Riding the Video Content Marketing Wave to Boost Your Organic Reach

Ride the Video Content Marketing Wave to Boost Your Organic Reach

If your analytics show that your blog or social media channels are not reaching as many people as before, you are not alone. Businesses, large and small, are affected with this problem, and they are looking for ways to turn the problem around. Facebook alone has 1.28 billion daily users. And with the sheer amount …

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Ways to Effectively Promote Your Business With Video Marketing

From search engine optimization, the next evolution of online marketing is video. While mobile phones and social media are invaluable, they have created a generation with a relatively short attention span. A one-minute clip can explain a topic more than a three-page thesis can. This is probably why 70% of businesses that use video marketing …

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Nervous on Camera? Consider Using a Teleprompter for Your Next B2B Video

First, I have a confession. When I was a student at the University of Washington (way back in the day), I interned at KOMO 4 TV’s morning news show, which required me to get up around 3:45 a.m. The trouble was that I was also an editor for the student paper, which kept me there …

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How Video Can Increase Your Blog Traffic

We all know the saying that “a picture is worth a thousand words.” However, video content is what businesses need to focus on. While an image in the past used to have quite the impact on target audiences (remember Facebook’s old news feed?), nowadays marketers are well aware of the fact that a minute of …

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