There’s a lot of hype around video content right now and it will get even bigger in the near future. We have platforms such as Facebook, Snapchat, Instagram, and Periscope that are pushing video content towards the user more than ever – not to mention YouTube which, of course, is humongous (second largest search engine). […]
Top 5 Reasons Why Your Videos Are Not Performing Well Read More »
This transcript has been edited for length. To get the full measure, listen to the podcast. Nathan Isaacs: Hope, can you tell us a little bit more about yourself and Lemonlight Media? Hope Horner: Thanks so much for having me, Nathan. I’m really glad to be here today. My name is Hope Horner, and I’m
It has often been said of the internet that content is king. Create fabulous content and it will get noticed by savvy and eagle eyed content consumers and spread across social media like wildfire, garnering you a bucket load of brand exposure in the process. This is perhaps one of the most misleading premises in
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We already know that more people prefer to watch videos instead of reading text. But what about text in videos? How much text, if any, should be used? Though the emphasis is on the visual when it comes to videos, the text we use plays an important part, too. It can help provide context, and
coffeebeanworks / Pixabay Welcome to this the first in our series of video marketing campaign retrospectives. Across this series, we will be taking a look back at some classic video adverts and advertising campaigns. From the early days of the television commercial through to modern multi-channeled digital campaigns, we’ll be looking at what makes a
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The latest trends and innovations using VR / AR and interactive video to keep an eye on in 2018 Video is by no means a new marketing innovation, but it seems to be on the rise and considered the number one content consumption channel. It is still regarded as a highly popular method to distribute content
Our generation is watching a ton of social media videos. Facebook and Snapchat have both surpassed 8 billion daily video views. And YouTube’s 1 billion-plus users are watching hundreds of millions of hours of online video every day. Needless to say, your (potential) customers are one of them. That’s why we’ve teamed up with Wistia for an exclusive joint
5 Social Media Videos to Boost Your Social Engagement Today Read More »
Social media, blogs, landing pages, search engines, SEO, web pages…any of this sound familiar? They are all related to inbound marketing – the way marketing teams organically attract new potential patrons to their product or service. There are several ways to bring people to your site or promote your product, as long as there is
The last time you made a video for social media, did you keep mobile users in mind? For the majority of businesses, the answer to this question would be “no.” Social media is already mobile-optimized after all—why should your social video not automatically be optimized for mobile? As it turns out, there are several important
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Does the idea of marketing with online video intimidate you? If so, you’d better get over your fears. Online video isn’t going away anytime soon—and whether you sell to consumers or other businesses, there’s good reason to incorporate it into your business’s marketing efforts. Not only is online video popular, it’s also influential. According to
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