Platforms

Where Should You Be Writing Content Online As A Founder or CEO? These 2 Platforms

Innovate, SEO BLOG /

If you were to ask me, “Cole, how do I become an entrepreneur?” which response would better answer your question? A very logical definition of entrepreneurship and general steps entrepreneurs take when beginning their journey. My personal entrepreneurship story, detailing all the lessons learned–beginning to end. I’m willing to bet all of you would choose […]

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The Pros and Cons of Paid Advertising Platforms [Infographic]

SEO BLOG /

Are you considering spending some of your marketing budget on paid advertising? Want to know the pros and cons of platforms like Google Adwords and Facebook? Click Consult share their guide to paid ad platforms in this infographic. Here are the platforms included: Google Adwords Bing Yahoo Facebook YouTube Twitter Check out the infographic for the

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Facebook leads other platforms for app-install ROI in performance index

Apple, Apple: iPhone, Channel: Mobile Marketing, Facebook, Google, Google: Mobile, Mobile Marketing, SEO BLOG, Social media marketing /

According to the latest AppsFlyer Performance Index Report (registration required), Twitter offers the best user retention record (12 weeks) of any mobile app advertising platform. However Facebook remains the overall leading media platform for app marketers. Another finding is that Google’s introduction of Universal App Campaigns (UAC) have helped the company gain on Facebook. AppsFlyer says

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Local Reviews: Which Platforms Do Consumers Post on Most?

SEO BLOG /

Since 2015, Google has outpaced other major platforms that host local business reviews, according to recent research from BrightLocal. The report was based on an analysis of reviews posted between 2012 and 2017 for 50,000 US-based local businesses. The researchers looked at the number of reviews on five platforms: Google, Facebook, Yelp, Foursquare, and TripAdvisor.

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A final call? Unilever threatens to pull ads from platforms swamped with ‘toxic’ content

A-Post to MarTech Today, Blockchain, branding, Channel: Display Advertising, Display Advertising, Display Advertising: Ad Fraud, Facebook, Facebook: Advertising, Facebook: Business Issues, Google, Google: Display Advertising, Google: YouTube, Programmatic Advertising & Media Buying, SEO BLOG, video /

Consumer packaged goods maker Unilever, an advertising force with a $9.8 billion annual marketing budget, is ringing the alarm bells that all is still not well in the environments fostered by the likes of Google and Facebook. Unilever Chief Marketing and Communications Officer Keith Weed spoke about the need for platforms to regain consumer trust

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Innovid partners with mobile ad platforms to upgrade VAST

A-From MTT, Channel: Video, SEO BLOG, video /

The VAST video ad format is used widely, but it lacks some features that marketers crave. Key among them: It doesn’t readily support third-party measurement or interactive features, such as hotspots where users can request more info or a related video. A variety of efforts to correct this situation are underway. The Interactive Advertising Bureau

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4 Best Platforms for Launching Your eCommerce Store

BigCommerce, ecommerce platform, EnterpriseeCommerce, EnterpriseWebPro, SEO BLOG, shopify, SmallWebBusiness, WooCommerce, yokart /

Picking the right eCommerce platform is one of the most critical decisions that small businesses can make in this digital age. This is because mobile commerce and eCommerce are set to grow exponentially in the coming years as more people shop online. The booming eCommerce trend shows that brands that chose the right platform have

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Pros and Cons of Hosted Ecommerce Platforms

Design & Development, SEO BLOG /

I’ve addressed different options to host the code for your ecommerce site. In “Don’t Self-host an Ecommerce Store,” I addressed the risk and expense of owning and managing web servers. In “Cloud Hosting the Best Option for Stores That Own Code,” I reviewed the advantages, including flexibility and low cost, of metered outsourcing. There’s one

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Compare 13 leading SEO platforms

Channel: SEO, SEO BLOG, SMX & DMD Alerts /

SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights and roles. How do you decide which one is right for your organization? MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the

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Snapchat Provides New Data on Usage – an Audience You Can’t Reach Through Other Platforms

SEO BLOG /

Snapchat can’t compete with Facebook, or Instagram, on total audience, they know that. But where Snapchat can be competitive, according to Snap Inc., is on engagement, providing reach to a dedicated, responsive audience which brands can’t get to via other platforms. That’s the focus of a new report published by App Annie, which looks at

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