*This article does not constitute legal advice, nor is this information intended to create or rise to the level of an attorney-client relationship. You should seek professional legal advice where appropriate.* These days, more than ever, news comes fast. There have been multiple instances where I’m reminded of a major news story, and have been […]
2018 Digital Marketing Policies and Regulations Review Read More »
Facebook will no longer be changing its subscription messaging policies, which would have affected chatbots. We reported last month that Facebook was making a change to chatbot permissions, and giving pages until December 31st to comply with the new policy. The policy change would have impacted the ability of chatbots to send subscription messages. Subscription
Facebook Backtracks on Changing Chatbot Subscription Messaging Policies Read More »
Services provided by the sharing economy have increased adoption rates for shared transportation during business trips. But according to a new survey from Chrome River, the adoption rate for shared accommodation hasn’t reached the same levels. Instead of using Airbnb, HomeAway, or VRBO, business travelers are still opting to stay in hotels for their accommodations.
Companies Adopting Ride Sharing But Not Room Sharing in Business Policies Read More »
Twitter has launched a user survey asking for feedback on its policies defining dehumanizing language before it makes the policy part of its Twitter Rules. Survey questions include “How would you rate the clarity of the dehumanization policy?” and “How can the dehumanization policy be improved?” — as well as a request citing examples of
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Marketing Day: Facebook ad policies & content review process, push notifications & more Read More »
Recently we were shocked by the suicide of celebrity chef, author and host of popular CNN Series Parts Unknown, Anthony Bourdain. The way CNN handled the loss is a master lesson on emotional intelligence in the workplace. Regular programming was halted in order to do a tribute to Anthony and allow his coworkers and friends
5 Emotionally Intelligent HR Policies Your Work Culture Will Suffer Without Read More »
Ideally, a shopper comes to your site, finds a product she wants to buy, puts it in her cart, and then completes the purchase. Near the end of that process, an often-overlooked set of explanations can sabotage the transaction: the policies on shipping, refunds, and returns. Let’s examine these elements to make sure your shoppers
How to (Clearly) Explain Shipping and Return Policies Read More »
We’re six months out from the 2018 US midterm elections, races that will shape the political balance of both the House and Senate. Of the 535 seats in the US Congress, 35 Senate seats are being contested, and all 435 House seats. As we draw nearer to election night, social and search platforms will be
The big list of political ad policies from leading social & search platforms Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! In this week’s episode of Marketing Smarts, I speak with David B. Thomas, senior director of content and community for Salesforce Marketing Cloud and author of The Executive’s Guide to Enterprise Social Media Strategy, on the topic of social media
StockSnap / Pixabay It finally happened! It could be a watershed moment for retailers, but more importantly for the consumer. How so? The old adage, measure twice, cut once. Consumers can be more thoughtful and precise about how they order and how much. Amazon’s return policies allowed customers to make returns hassle-free. Now they are
Amazon’s New Return Policies Give Brick & Mortar a New Life Read More »
