You should strive to add concierge-level service to your e-commerce website’s user experience We all want to be cared for. On a business trip to Winnipeg, Canada, Michael Scott’s character in the popular sitcom ‘The Office’ is over-the-moon excited to learn that his hotel has a concierge (a concierge is a hotel employee whose job […]
Use ‘concierge selling’ to raise your e-commerce revenues Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Marketing Day: Digital ad revenues, Fuel Cycle’s exchange for third-party tools & GDPR Read More »
The IAB (Interactive Advertising Bureau) is out with its Q4 and 2017 year-end state of the digital advertising industry report. In a repeat of the past several years, digital advertising revenue is up. There was growth across formats and devices. And while the IAB doesn’t name names, Facebook and Google continue to suck up most
If you’re an ecommerce entrepreneur or marketer and want to get more sales from Instagram, you’re in the right place In this post, we’re going to learn how to turn your Instagram traffic into sales on your ecommerce store. You’ll learn the different types of Instagram sales funnels you can consider and when to use
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The Interactive Advertising Bureau just released its first half 2017 digital advertising revenue report. Revenues reached a record $40.1 billion, compared with $32.7 billion a year ago. In the second quarter, they were $20.8 billion. Revenues were almost equally divided in Q1 and Q2. Year-over-year quarterly growth was 23 percent, while sequential growth was 7.4
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads grows, Amazon ad revenues & PPC audits appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link
SearchCap: Bing Ads grows, Amazon ad revenues & PPC audits Read More »
Yesterday Amazon announced third-quarter earnings. The company reported sales growth of 34 percent to $43.7 billion. A year ago Amazon reported $32.7 billion in sales. For purposes of this post, the notworthy part is Amazon’s “other” revenue, which is basically advertising. Buried at the bottom of the Net Sales chart in the press release was this line item:
Amazon Q3 ad revenues surpass $1 billion, up roughly 2X from early 2016 Read More »
Google parent Alphabet announced third-quarter results. Both revenues and earnings per share beat Wall Street estimates. The company reported roughly $27.8 billion in total revenues (up 24 percent), with Google contributing all but $302 million of that amount. Earnings per share were $9.57, which was about $1.24 higher than expected. Advertising generated just over $24 billion
Latino owned businesses are rising on the tide of the improved national economy with improved revenues. However, they need to leverage business credit better to keep their credit scores from dipping. 2017 Biz2Credit Latino Small Business Credit Study Last year’s falling Latino credit scores (down from 595 to 592) were in contrast to the higher
Latino Owned Small Businesses See Revenues Up 26 Percent But Credit Scores Falling Read More »
Are you tired of the ups and downs of sales? You likely want to be able to forecast future revenues predictably, but sometimes have a hard time getting a handle on what’s driving success and failure. No doubt, it’s frustrating. Sales leaders’ lack of clarity around what drives sales performance is partially due to a
How Inside Sales Enablement Can Help Increase Revenues Read More »
