No matter what kind of business you run, you need an online presence so that customers can find you — on a web browser or mobile device. And a good online presence can make a big difference in the eyes of customers. If you’re looking to improve the online presence for your business, check out […]
Don’t Wait! Take These 10 Easy Steps to Improve Your Business’s Online Presence Read More »
Once upon a time, I was sitting in my office looking over data for one our new clients and reviewing the conversion project roadmap. The phone rang and on the other end was the VP of marketing for a multi-billion-dollar company. It is very unusual to get an unannounced call from someone at his level,
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Content sites may have a natural advantage in voice search. But ecommerce sites can garner visitors from voice searches, too. Follow these five steps to learn how to optimize your ecommerce site for voice search to drive more brand impressions, traffic, and sales. Use Natural Language Seventy percent of voice searches are natural-language searches, as
With search engine optimisation for Google, you need to consider a significant number of factors for your business to succeed. This guide looks at some strategic steps to help you build SEO in Google for your website to help you get started on the right foot. Several metal chains linked together with the word
Set the schedule by mapping out dates for things like rehearsals and content submission (if you’re not creating it yourself) and plan the promotion schedule. You also need to consider the webinar platform or the technology you’ll use. Many good options are now available. Consider your need for engagement and interaction, as well as your
Email segmentation makes it easy to sort and filter subscribers into relevant groups and send them content they care about. In fact, it’s key if you’re aiming to improve your open and click through rates: Studies show that sending personalized content can result in 6x higher conversion rates. Yet nearly 70% of brands aren’t even scratching the
It’s been well-established that running a business blog on your corporate website is a great way to both build the content needed to enhance your site’s SEO strategy and to connect with your audience on a more personal level. The Content Marketing Institute reports that producing enough quality content is the biggest challenge for B2B
In this first part of a two-part series, I’ll outline some important ways to ensure that your company is putting the customer at the center of all it does.Why are companies in business? For customers, right? To create and to nurture a customer, to be specific. And, yet, we still see some dismal statistics about
6 Steps to Help You Put Customers at the Center of the Organization, Part 1 Read More »
A new publisher, a new tech platform, or a new marketing channel is being launched daily. People are constantly developing new social networks, content sites, and other ad-supported ventures. One result is some fear of missing out (FOMO) among marketers: Rather than remember and stick to the basics, they jump into shiny-new marketing and advertising
4 Steps to Resisting Shiny-New Marketing Channel Syndrome and FOMO Read More »
Inadequate cash flow can cripple a small business. In fact, research shows that the insufficient management of cash flow can be pinned on as much as 82 percent of small business and start-up failure. If you run a small business and are experiencing problems with cash flow, take a look at the advice of Fred
8 Steps to Avoid Cash Flow Problems at Your Small Business Read More »
