A week or so ago, a client sent me a link to an article which he thought I’d find interesting. It revisits the conundrum of how long a blog post should be, which is something many marketers (this client included) struggle with as they look to maximize their opportunities. This client likes to play devil’s advocate […]
Why ‘Value Over Volume’ is the Best Content Strategy Read More »
Sometimes paid search can be easy: cheap clicks, high search volume, and great conversion rates. Other times, not so much: hyper-competitive markets, little or no search volume, and landing pages that you can’t quite figure out. It’s our job as marketers to solve these problems, but sometimes the answers aren’t so apparent. Specifically, how can
SearchCap: Bing Ads CPC, SEO platforms & software & search volume – Search Engine Land Thanks to Our Sponsor Source link
SearchCap: Bing Ads CPC, SEO platforms & software & search volume Read More »
No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns – Search Engine Land Thanks to Our Sponsor Source link
No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns Read More »
According to Yes Lifecycle Marketing, email volume was up 18 percent year over year in 2017, but the number of people signing up for email subscriptions steadily declined throughout the year. After analyzing more than 30 billion emails sent last year, 9 billion alone in Q4, the email marketing platform has released a benchmark report
Posted by randfish Many of us rely on the search volume numbers Google AdWords provides, but those numbers ought to be consumed with a hearty helping of skepticism. Broad and unusable volume ranges, misalignment with other Google tools, and conflating similar yet intrinsically distinct keywords — these are just a few of the serious issues
Why Google AdWords’ Keyword Volume Numbers Are Wildly Unreliable – Whiteboard Friday Read More »
How Tom Villante Grew YapStone to $20B+ in Payment Volume [podcast] Skip to content Home Podcast How Tom Villante Grew YapStone to $20B+ in Payment Volume [podcast] Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! This post originally appeared on
How Tom Villante Grew YapStone to $20B+ in Payment Volume [podcast] Read More »
Each month, Facebook releases it’s ‘Hot Topics’ and ‘Topics to Watch’ reports, which provide insight into the key conversations gaining momentum across The Social Network. This year, for the first time, Facebook has published an annual trends report, utilizing the same methodology as their monthly updates, and shining a light on the key subjects which
As a modern marketer, you know all too well how challenging it is to satisfy today’s demanding buyers. You’re doing your best to meet their ever-growing expectations for personalized and relevant experiences in the moment. It’s clear that marketers who shift from volume-based, one-size-fits-most communication to engaging segments of one with high-value experiences will be
Moving from Volume to Value with Artificial Intelligence (AI) Built for Marketers Read More »
September 15, 2017 The industry continues to buzz about Google’s recent announcement to simplify ad rotation settings from four options to just two: “Optimize” and “Rotate Indefinitely”. These changes are to take place later this month. You may think to yourself, “Sure, that’s neat but I’ll continue to rotate indefinitely. I have my A/B testing routine
Optimized Rotation Means More Ad Variety & Volume Read More »
