The day you start a business is the same day you begin to build its brand. You must be thorough in understanding the brand of yourself, and your company so you can convey it to the public from day one. Although the brand might alter in the future, you must have an awareness of what […]
4 Questions You Need to Answer to Build Your Brand Read More »
There are no shortcuts on the road to success. That is undeniable. But there are ways to beat your competition to the finish line. One way is through the intentional establishment of authority. The perception of authority means that more people will listen to your message. And trust you. And hire you. And one fast-track
Write the Book, Get the Business. 3 Ways to Do it Read More »
Why should businesses increase their investment in digital marketing? The answer is not unlike the reply the notorious Willie Sutton allegedly gave when asked why he robbed banks: “That’s where the money is.” Similarly, businesses increasingly understand that the digital world is the most effective way to reach the most customers. “That’s where people spend
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Has your brand noticed a gradual decrease in Twitter traffic? Is your social traffic affected by the new Twitter updates? The recent Twitter updates have a direct impact on how marketers use the platform. While Twitter is trying to make the content search within the platform easier, but with new rules comes revisiting how marketers
Outsmarting the New Twitter Rules With These 5 Tools Read More »
Compared to the larger social media platforms like Facebook and Twitter, Snapchat is a bit like The Little Engine That Could. That’s because it’s been underestimated by numerous brands and marketers alike. They dismiss Snapchat as a viable advertising tool because of its reputation for being a purely social platform, used mostly by teenagers and
4 Snapchat Marketing Tips to Help You Rise Above Your Competition Read More »
Wikipedia defines Search Engine Optimization as “the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results — often referred to as “natural,” “organic,” or “earned” results.” According to a recent survey almost 100% of survey responders cited Google as the place where they begin a
More than 300 million people in the U.S. use the internet. This number is continuously growing, and consumers are increasingly reliant on the internet. As more and more consumers use the internet, it’s becoming essential for businesses to also be online. The Manifest surveyed 500 digital marketers and discovered that not only should businesses be
Technology is integrated into our lives more than ever before. We own smartphones, conversational AI devices such as Amazon Alexa and Google Home, laptops, and tablets. With so many people online, it’s essential for businesses to be online as well. As our online presence continues to grow, the way we make online purchases will continue
In 2017, retail sales during the summer months decreased nearly 10 percent thanks, in part, to a drop in overall store traffic. Every year, retailers struggle to deal with the chilling loss that accompanies the hot summer months. So, how can wireless retailers beat the heat? Check out these three tips to get you started.
How Wireless Retailers Can Avoid the Summer Sales Slip Read More »
rawpixel / Pixabay Our economy has shifted and continues to shift from a focus on ownership to a new focus on access. The rise of the sharing economy (Airbnb), the subscription economy (Netflix) are disrupting the power balance on a global scale. Since 2012, revenues of subscription businesses have grown nine times faster than
Marketing in the Relationship Economy: 7 New Rules Read More »
