In the past seven days, search queries around “Marketing During Coronavirus” have gone up 300%, and “Coronavirus Marketing” has gone up 100%. With the COVID-19 situation changing almost hourly, it’s difficult for businesses to know how to respond amidst this uncertainty. With every new headline it’s evident that this uncertainty is having a staggering impact […]
You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse. Remember that marvelous pair of sneakers you were checking out online last week? You know – the one that you put in your shopping cart but then decided to get later? If
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By Neal Schaffer Although the use of social media in marketing isn’t new, over the last few years it’s gone through a lot of changes. As most of us know, it has evolved from simple advertising inserted into our feeds into the sophisticated content that’s used today. In particular, we now use influencers as our
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By Emily Johnson Some people believe that developing a strong brand is less important to B2B companies than it is to B2C companies, who must work to gain the trust of individual consumers. But, the truth is, branding is as important to B2B success as it is in any business. Some of the misconceptions about B2B
Product marketing is not easy. Around 30,000 new products are launched each year and, astonishingly, 95% of them fail. How can you get your product into the 5% success ratio? The answer lies in feature marketing. It is a strategy that can help you market your product more effectively and convert more people. 63% of
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Home / Marketing / Top 7 Best Mailchimp Alternatives for Simple and Effective Email Marketing (2020) By Dianna Gunn February 24, 2020 Mailchimp is one of the best-known email marketing tools available — it used to offer some of the highest-quality newsletter services around, and its newsletter tool still includes a vast selection of professional
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Home / Marketing / Top 5 Best Landing Page Builder Plugins for WordPress (2020) By Karol K Last updated: February 20, 2020 In this post, we’ll be looking at the best landing page builder plugins for WordPress available in 2020. Use any of these to craft a landing page quickly and effectively. Have you ever
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Was one of your resolutions this year to increase your customer base? Here are 10 tried-and-true tips to help you attract more customers. 1. Offer new customers discounts and promotions Consumers today are still looking for value and deals. Lure them into your business by offering introductory discounts, or have specials such as buy 2-get-1-for
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Home / Marketing / Instapage Review – Is This The Best Landing Page Builder? By Joe Fylan January 30, 2020 If you want to start creating effective landing pages to generate more leads and sell more products, Instapage is one service you’ve probably heard of. Providing you with a professional set of modern landing page
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Artificial intelligence (AI) is a super hot topic right now in marketing. According to a Teradata study, 80% of enterprises report that their organization already has some form of AI in production. The study also revealed that one of the top planned areas for AI investment for brands was customer experience. From providing a seamless
