Drift

6sense and Drift partner to enhance ABM processes, help users identify high-value prospects

Account-based orchestration platform 6sense announced a partnership with Drift to provide a new integration between 6sense’s Company Graph and Drift’s Intel feature. The connection will provide curated company-level website visitor data to Drift Intel. 6sense will also provide account identification capabilities to the companies’ joint customers. Why we should care The more integrations, the better …

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Nintendo is already working on new Switch Lite as joystick drift concerns arise

The Switch Lite isn’t even two weeks old, but it looks like Nintendo is already working on a revision of the console. New documents filed with the U.S. Federal Communications Commission (FCC) indicate that the Japanese gaming giant is planning to release a new version of the Switch Lite that features the identification number ‘BKEHDH002.’ …

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How to fix Joy-Con controller drift on the Switch and Switch Lite

If you’re like me, you love the Nintendo Switch and the Switch Lite. They’re convenient, can go anywhere, and have plenty of awesome games for you to play. However, playing on these systems can become incredibly frustrating when your on-screen characters start moving around without you even touching your joysticks. Fortunately, there are several things …

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The Power is Going From Companies To Consumers, Says Drift CEO

“The most important thing for us and the reason we exist is that all the power is going to all of us, the buyers and consumers,” says Drift CEO David Cancel. “It’s going from companies to consumer buyers. We (as consumers) dictate everything now so every company in the world has to modify how they …

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Adobe unveils new, deeper partnerships with Microsoft, Drift, Roku, ServiceNow

Software giant Adobe let fly a bevy of partnership announcements at its annual Summit in Las Vegas this week, confirming tie-ups with everyone from Microsoft to Drift to Roku to ServiceNow — with each deal involving data connections to fuel more efficient and powerful marketing. B2B data integrations include LinkedIn. In addition to the Open …

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Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people,” he says. “That’s the most exciting thing to me about conversational …

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Drift Chatbot Expectations & Marketing Ideas for PPC

A few weeks ago, I got a disturbing message from Google notifying me that thousands of my client’s ads were down due to “Malicious Content.” As any good Account Manager would, I called Google using my stern, don’t-be-passive-aggressive-but-get-results-voice to uncover the issue and figure out what hoops I had to jump through to get the …

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Guide to Customer Reviews, Cyber Security Guide, and Drift Help

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source …

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UpLead, Keywords Everywhere, and Drift Revenue Reporting

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source …

UpLead, Keywords Everywhere, and Drift Revenue Reporting Read More »

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