The U.S. currently has too many shopping malls. Studies have shown that the country has 24 feet of retail space per capita. However, it seems as if the retail bubble has burst and it’s now time for e-commerce to step forward and fill in the vacuum to satisfy the consumers’ compulsive need to shop. Below […]
5 Trends That Are Dominating E-Commerce in 2017 So Far Read More »
In order to execute a successful pay-per-click (PPC) marketing campaign, a significant amount of split testing is typically involved. With Facebook ads, for example, you need to test the image, value proposition, call-to-action, headline, body text and audience for each ad. Because of the infinite number of combinations available to test, it often takes some trial and error
10 Product Page Split Tests To Increase Your Ecommerce Conversions Read More »
Localization means more than just translation, you must adapt to meet your audience’s needs Selling to a worldwide audience at first might seem like the ideal way to increase your profits, but if you don’t get your messaging right you could end up talking your way out of increased revenue. Retail E-commerce sales reached 7.4%
Chart of the day: User generated is the single most influential factor in determining purchase intent. User-generated content (UGC) includes things such as photos and reviews sent in by previous customers. Nine out of ten (90%) of US customers who took a recent survey into UGC, said that user-generated content was the highest influencing factor when
Ecommerce customers are influenced heavily by user generated content Read More »
Artificial Intelligence (AI), neuro-linguistic programming (NLP) and Machine Learning (ML) all sound like visions of the future. Or at least something reserved for the elite programmers and smartest engineers at companies like Google, Amazon and SpaceX. The reality is that chatbots are bringing these innovations to everyone. While these technologies are still young, they have
How E-commerce Brands Can Drive Sales with FB Messenger Chatbots Read More »
When it comes to e-commerce SEO at scale, many of the traditional tactics used for on-site optimization simply aren’t feasible. How are you going to write individually optimized titles/meta descriptions for hundreds of thousands of products? How are you going to perform keyword research for the millions of different keyword combinations your products might rank
Focus on these 5 areas to deliver big results in e-commerce SEO Read More »
Nothing frustrates online shoppers more than seeing a thumbnail or other small photo of a product and clicking on it to take a closer look, only to see a grainy or blurry image pop up. Even if a photo is clear, customers will likely want to see the product from various angles; and if they
How Product Photos and Videos Increase E-Commerce Sales Read More »
Shopping malls once dominated the retailing industry. No more. As many as 25 percent of all U.S. malls will be closed in the next five years. From the 1950s when they were initially built, through the early 2000s, shopping malls were the backbone of retail shopping — attracting consumers with convenient parking and a wide
Will Shopping Malls Survive? | Practical Ecommerce Read More »
Initially the domain of publishers, Google is steadily nudging commercial site owners and advertisers to embrace AMP. A new AdWords beta lets advertisers point their mobile search ads to AMP-enabled pages. Ebay was the first major non-news site to deploy AMP widely in a production setting, and other early adopters are getting on board despite
Why one e-commerce company is going all-in on AMP (Hint: conversions) Read More »
Advertising is one of the most critical parts of running your e-commerce store. Unfortunately, for many it also tends to be one of the most elusive and difficult to figure out parts. You have a great product and set a fair price. You’re on top of customer service and your site looks great. But all
How E-commerce Companies Can Boost Sales with Facebook Ads Read More »
