Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Say “team building” to your employees, and you risk a mass outbreak of eye strain from the widespread eye-rolling that’s sure to ensue. Cultivating camaraderie among team members can improve morale and productivity, but a shared history of poorly executed […]
Team-Building That Works to Improve Morale, Performance Read More »
Whether you are promoting your B2B business through paid search, using blog aggregator sites, on social media, or through any other platform, you hope that it’ll give some good results. But how exactly will you know whether or not those efforts are paying off? How will you figure out which efforts are delivering the best
Everything You Need to Know About B2B Performance Metrics Read More »
Spring is upon us! Well, uh, almost. It’s actually 20 degrees here in Boston. We’re still digging ourselves out of the last snowstorm, and it doesn’t look like we’re out of the woods yet weather-wise… Still! Spring means newness, and in the spirit of newness, WordStream has some exciting news for folks looking to double
Introducing the New and Improved AdWords Performance Grader from WordStream Read More »
AMERICAN IDOL – ABC’s “American Idol” judges Lionel Richie, Katy Perry and Luke Bryan with host Ryan Seacrest. (ABC/Eric Liebowitz) Last of the night is Maddie Zahm, 19, who performed and played Dua Lipa’s “New Rules” on American Idol for her audition. Maddie, from Boise, Idaho, works with special needs people and her best friend
Maddie Zahm’s Strong Performance Of Dua Lipa’s ‘New Rules’ Earns Hollywood Spot Read More »
Last year, location intelligence company GroundTruth introduced a “cost per visit” ad model. It uses mobile location data to track ad exposures to store visits and only asks retailers and brands to pay for foot traffic, rather than impressions or clicks. Yesterday, the company doubled down on the model, announcing an offering specifically for CPG
GroundTruth adds ‘pay per SKU’ model to its performance location products Read More »
Over the past several months, Google has been rolling out new features exclusively in the new AdWords interface, or “experience.” On Tuesday, at SMX West in San Jose, AdWords Director of Product Management Anthony Chavez announced some attention-grabbing new features aimed at improving productivity on the platform. Let’s start with a long-desired addition first. Quickly
Notes are coming to AdWords, plus Recommendations & an Account Performance Score Read More »
At the beginning of this week, data onboarder LiveRamp announced that its IdentityLink service would tackle a new territory: television. Now, TV measurement service TVSquared has announced a new partnership with LiveRamp. For the past six years, TVSquared’s ADvantage platform has tracked the impact of 15- and 30-second advertising in linear broadcast TV on digital
Marketers typically measure the performance of campaigns and channels. For email, the key metrics could be opens, clicks, unsubscribes, and sales. For pay-per-click ads, it could be the cost per click and cost per conversion. But how do you measure your marketing performance overall? And how do you compare channels, such as email marketing to
How to Track Overall Marketing Performance for All Channels Read More »
It’s that time of year again! March is upon us. College basketball is heating up. You know: the upsets. The buzzer-beaters. The roar of the crowd and the $2,500 online advertising giveaways. What’s that now? You read that correctly. This year, WordStream is bringing the excitement of playoff basketball to the world of AdWords. Starting
PPC Playoffs: Improve Your AdWords Performance & Win $2,500 in Prizes Read More »
Like most marketing agencies, we do a lot of email marketing for our clients. When you do something a lot and spend time perfecting your approach, you sometimes forget how important some of the little steps are. I was reminded of this at a marketing meetup I attended recently. During the meetup, a discussion started
3 Easy Ways to Boost Your Email Marketing Performance Read More »
