Social ROI can be tricky to calculate – here are some tips to ensure you're on the right track. Source link
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Five killer marketing management team strategies that will improve your output Today its important for business owners to have an online presence and for entrepreneurs to understand marketing management team strategies that will set you apart from the competition. If you’re planning a business campaign or venture, you need to form a killer marketing management
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Uploading all your video content straight to YouTube away can be a tempting strategy. It is, after all, simple to do and in theory puts your content in a position to begin attracting views immediately. Unfortunately, the reality of our content saturated online world requires a far more strategic and considered approach to video activation.
In this blog, I’ve covered a lot of topics pertaining to outreach, from pitching bloggers, finding contacts’ email addresses to making tweaks to certain outreach facets to increase response rates. But one that I haven’t discussed yet is on the subject of follow-ups. There are four realities that I can base from my experiences about
How To Build A Social Media Branding Strategy Despite the proliferation of social media platforms, coming up with an authentic social media brand is easier than you might think. In fact, many small businesses now make coming up with a social media brand a key part of their overall marketing strategy. Here’s a quick look
A popular link-building tactic is also an excellent way to identify content marketing topics. When combined, broken link building and content marketing could generate traffic for your site and provide a way to engage visitors. While broken link building and content marketing have similar goals, at some businesses, particularly mid-market and enterprise level companies, the
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Video content is one of the most important types of content for any marketing strategy and audiences love seeing video in their social feed. If you don’t believe it, just keep reading and I bet you’ll end up converting to the video lover cult. 1. Only 38% of marketers share video content on LinkedIn right
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An SEO strategy could be the godsend you need to propel your business to the top of the market. Whilst some SEO strategies fall behind in the face of market changes and algorithm updates, it is possible to build a robust system that will smash the competition. By defining your goals in a solid SEO
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Improving a Social Media Strategy by Not Becoming a Robot Social media connects the world. Businesses can connect with potential clients, customers, partners and suppliers from around the world without even thinking of leaving their seat. It’s a marketing channel that brands have used to build brand equity and get their name in front of
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You may have a client, or you may be a client, asking the question, should we spend more on branded or non-branded terms? Like anything in PPC, it depends on the industry, the type of product/service, what your competitors are doing, how your PPC account is currently set up, etc. Having worked with a variety
Non-Branded Campaigns: the Missing Ingredient to PPC Strategy Read More »
