TV

How addressable TV will transform the TV advertising industry

Addressable TV, Marketing innovation, TV /

To prevent further revenue drop, linear television will have to change advertising practices completely For many years, advertising budgets were gravitating towards the Internet because only this medium could offer media buyers precise targeting and efficiency metrics for campaign analysis. The experts predict that by the end of 2018, the Internet advertising budgets will outweigh […]

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Audience targeting service Simulmedia launches ‘first’ direct-to-consumer ad marketplace for linear TV

A-From MTT, Channel: Martech: Advertising /

One of the most innovative consequences of digital marketing and e-commerce has been the growth of direct-to-consumer products. Building on the direct-marketed trails blazed by Ginsu knives and Time Life Books, this type of product — like Dollar Shave Club, Casper mattresses and Quip toothbrushes — is sold through websites and delivered either digitally or

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What the TV pricing disclosure proposal means to US pharma marketers

Advertising /

The pharma industry is scrambling after a proposal that would require pharma companies to disclose list prices for drugs in television commercials has been put forth by the US Department of Health and Human Services. The US is one of just two countries that allows pharma companies to market direct-to-consumer (DTC), and television has historically

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YouTube is Now Making it a Lot Cheaper to Advertise on TV

ContentManagementNews, DigitalMarketingNews, EnterpriseCustomer, EnterpriseMarketingNews, Google ads, MarketingNews, YouTube Advertising, youtube tv /

In its bid to capture a portion of television advertising revenues, Google’s YouTube has finally launched an option to run campaigns on TV screens. Labeled “TV screens device type” on the Google Ads platform, the option will allow advertisers to target engaged viewers watching YouTube content on their TVs. It’s not surprising that YouTube has

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Addressable TV advertising needs a “common currency” to show its value

Programmatic, television /

The opportunities afforded to advertisers and broadcasters by addressable TV advertising have been tantalising us for the past few years. More than ever, it now feels that circumstances are driving the industry forward to the point when addressable TV advertising should go mainstream. Positive changes towards addressable TV One of the biggest factors has been the

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Marketing Day: Facebook TV, YouTube ad metrics, native ad tests

Channel: CMO Zone, Marketing Day /

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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Nielsen Catalina now targets ads using purchase data on Connected TV and OTT

A-From MTT, Channel: Martech: Advertising, Channel: Martech: Marketing, Display Advertising, Programmatic Advertising & Media Buying /

From the NCS web site A joint effort between audience measurement firm Nielsen and loyalty card/coupon data firm Catalina, Nielsen Catalina Solutions (NCS), is now providing purchase-based ad targeting for connected TV and Over-the-Top (OTT) TV. Previously, NCS’ Advanced TV Suite used purchase data to develop targeted audience segments of anonymized households for linear TV

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Connected TV: How to use the final weapon in the cross-device arsenal

Advertising, connected TV, TV /

Connected TV (CTV) is taking the world by storm. We’ve seen an annual increase of nearly 100 million CTV sets per year over the past five years globally, and the market is growing rapidly in the UK. Advertising on the channel is expected to grow to £220m by 2020, surpassing countries like France (£215m), Germany (£112m), and Spain

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