Direct to consumer brands are doing incredible numbers on Shopify, says Shopify COO Harley Finkelstein. He says that Kylie Jenner has generated almost a billion dollars in sales on the platform and many other influencers such as Kanye West, Drake, and most recently Tom Brady are also doing very well. “Even if you go beyond […]
DTC Brands Doing Incredible Numbers on Shopify, Says COO Read More »
We are definitely under a digital transformation at Chipotle, says Chipotle CEO Brian Niccol. Chipotle is in the midst of a digital and innovation revolution that is starting to see results. “Our digital business is up dramatically and the good news it’s also incremental so the total business is up,” said Niccol. “You have to
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Domino’s software engineers and digital ad team have created a unique AI-powered ‘Piedentifier’ to launch it’s Super Bowl week marketing blitz. Domino’s is encouraging people to send in a photo of any pizza, even if you made it yourself, and it’s system will determine what type of pizza it is and give you ten points
Domino’s AI-Powered ‘Piedentifier’ Stars in New Ad Campaign Read More »
Starbucks CEO Kevin Johnson isn’t worried about competitors in the fast-growing coffee market in China. He says that competition is actually broadening the addressable market by introducing tea drinking Chinese to coffee. Starbucks has nearly 3,700 stores in China already and is generating double-digit transaction growth. For Starbucks, their growth in China and around the
Starbucks has dramatically increased the use of AI-powered customer insights to drive growth, says Starbucks CEO Kevin Johnson. During the most recent holiday season, Starbucks made data-driven decisions on a variety of items from the type of holiday cups they were offering to how they promoted gift cards, all designed to increase sales. Johnson credits
OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “In the past, OTT was seen as a nascent channel with limited reach,” said Whitesel. “I think now you’re seeing a lot more inventory there available to them to buy. I think their
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Nordstrom is the class act of the department store segment and doing everything right says Former Toys ‘R’ Us CEO, Gerald Storch. Unfortunately, that is not enough according to Storch because customers are deserting malls for ecommerce. He predicts that only top-tier malls will survive and even those will have to adapt to attract millennials.
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Glossier is both a beauty company and a tech company that is succeeding by staying incredibly connected to their customers. Glossier founder and CEO Emily Weiss says that they are building a people-powered ecosystem where they are co-creating with their customers. Not only do they ask for feedback from their customers, but they communicate with
The founding trainer of fitness startup Rumble Boxing says that we don’t consider ourselves cool but people are telling us we are cool. Of course, it doesn’t hurt that Sylvester Stallone and Justin Bieber are early investors. Rumble, which launched in January 2017, is growing fast by making group fitness an experience where people are
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“For us, our partnership with Amazon was all about new customer acquisition,” says Lands’ End CEO Jerome Griffith. “If you look at searches online, more people go to Amazon to search for clothing than anyplace. If you are not there you are not relevant.” Jerome Griffith, CEO of Lands’ End, discussed the recent turnaround of
