The problem: You worry that members of your sales team are not following the right messaging guidelines in their cold outreach to prospects. The solution: You can give them templates to one-click insert. Giving cold-email templates to your sales team guarantees two things: (1) You can rest easy knowing they’re using the right positioning; and […]
Email Templates: Cold-Outreach Emails That Get Replies Read More »
Most younger consumers in the United States say their use of email has increased over the past few years, and most expect it to increase even more in the next five years, according to recent research from SendGrid and Egg Strategy. The report was based on data from a survey of 1,200 consumers in the
Email Use Trends by Gen-Z, Millennials, and Gen-X Read More »
If we take a trip down memory lane (some of our lanes might be longer than others 😉), we might remember a parent telling us if we didn’t tidy our bedroom or help clean the dishes we’d end up on Santa’s naughty list and only find a lump of coal in our stocking. Let’s face
Email List Cleaning & Tips To Avoid The Spam folder Read More »
Chart of the Day: How Length and Personalization Impact EmailPerformance The Email Urban Legend I’m not talking about those awful email chain letters from the 1990s. I’m talking about “keep your subject line length short”. We all have heard this, right? I call this an email urban legend because it had never been correctly tested
Woo-hoo! Your team just clinched another new customer. That’s great news. But before you celebrate, think about the next step in the sales process. Communication plays a critical role in fostering customer loyalty. To transform buyers into die-hard advocates, it’s important to improve your post-purchase emails. “For a business to thrive, it must provide customers
5 Post-Purchase Email Campaign Tactics Worth Trying Read More »
The majority of businesses execute their onboarding emails all wrong. But sending useless, nagging messages is even worse for your relationship with customers than doing nothing at all. Today, we will share with you the most important user onboarding practices and help you get ideas on where your own onboarding process may fall short or
How to Deliver the Best Customer Onboarding Email – Email Marketing – SMTP services Read More »
There is no shortage of data available about e-mail marketing — both from your own campaigns and collective research done by e-mail providers and marketing brands — so why do only 29% of marketers measure the ROI of their e-mail campaigns? Free Bonus Download: Learn from these 7 highly successful cold emails and implement the same strategies to
Four decades after its inception, email is still considered a top channel—fiercely competing with social media and organic search when it comes to delivering ROI. In the Email Marketing Industry Census 2017, conducted by Adestra in partnership with eConsultancy, 73% of email marketers considered the performance of email campaigns either ‘excellent’ or ‘good’ while SEO came
How email automation can create better results for your email marketing strategy At Communicator, we are trusted partners in email marketing. We work in partnership with our customers, which are all ambitious brands to make sure that they are achieving breakthrough results using our software suite. As part of our focus to help you to
Email Marketing automation: what’s all the fuss about? Read More »
From the RSR/Coherent Path report All those young whippersnapper technologies can tout their flashy new features, but ol’ man email keeps delivering the goods. To find out how this venerable channel generates a ROI as high as 3,800 percent (per the Direct Marketing Association), market intelligence firm RSR (Retail Systems Research) authored a free report
A new report finds that retailers have room for improvement in email effectiveness Read More »
