The Story By the time Cliff Smith had moved to Bloomington to start his new career in PPC, he already had lots of experience in the marketing industry. He started his career by selling radio ads for a local station in Denver, where he first learned how to sell. By no means was this a […]
The Mentality Needed for a Successful PPC Manager Read More »
For 6 years now, Hanapin Marketing has been named one of the Best Places to Work in Indiana. In May, Hanapin was proud to claim the #1 spot in the small business category (16 – 74 employees) and just last month was certified as a Great Place to Work® by Fortune. A number of articles
For the longest time, I and the PPC industry as a whole, have defaulted and still in a lot of circumstances still default to a Google Paid Search first strategy. Google Ads is still the number 1 platform, and is still required in any digital marketing strategy. It can produce great results, but in some
4 Reasons for Preferring Facebook Ads Over Google Ads Read More »
For the last 2 and a half years or so, I have had the opportunity to work remotely from the comfort of my own home, while still getting to avail of the luxuries of working full time for a great employer. Over the years, Hanapin has created an amazing RWE (Remote Work Environment) program, that
A theme has been consistently popping up in my day to day conversations regarding the rapid pace of the digital marketing world. These discussions have gone on to expand upon how difficult it is to keep up. Today, the Twittersphere was abuzz sharing an ebook titled, “It Doesn’t Have to Be Crazy at Work,” published
In the past, we’ve posted about the complicated intersection of civil rights law and digital marketing. It’s an interesting topic, largely because it’s an area where there is very little settled law. Since the marketing technologies available on platforms like Google Ads and Facebook are relatively new, courts do not have decades of precedent to
July 25, 2018 Ad Testing Reviewed Over the past decade, ad testing has, for the most part, been a simple A/B test. Change messaging or URLs and see which ad performs best through a 50/50 split serve. Then after enough statistical significance, see which ad performed best based on the CTR and other KPI metrics
Conventional Ad Testing Is Dead, Long-Live AI Testing Read More »
June 28, 2018 Google announced yesterday (June 27, 2018) that it is rebranding its advertising suite of products, consolidating some services and revising others. The reasoning behind the change, as Google’s official announcement of the consolidated networks points out, is multi-fold: …marketers have more opportunities to reach consumers across channels, screens and formats.Advertising on Google
AdWords is Dead: Google Simplifies its Marketing Brands Read More »
May 23, 2018 You know that part in Mean Girls, the third act where catty, clique-driven rivalries rupture like the many broken pieces of the plastic Spring Queen crown? Rivals Cady Heron and Regina George learn to create harmony at their school by devoting their energy to promoting their strengths instead of knocking each other
Becoming Allies with the Sales Team: A Lead Gen Solution Read More »
March 28, 2018 The evolution of digital marketing platforms gives advertisers increasingly sophisticated methods for finding their audience and serving relevant ads to that audience. At its best, digital marketing platforms can improve the user experience for consumers by introducing them to products and services they are likely to be interested in, and deliver stronger
