If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for short) is not only applicable to every business; ignoring it can cost you customers and money. Here’re just some of the reasons why ORM should be an integral part of your strategy: […]
8 best online reputation management tools for your brand Read More »
Over the past decade, brands have battled in a quest to digital dominion. But as the initial frenzy over internet real estate has calmed, the allure of brick and mortar is growing again. Brands that made their marks as ecommerce experts are now forging new territory, building physical stores to offer their customers a different
3 Ways to Bring Brick-and-Mortar Delights to the Digital World of Your Brand Read More »
377053 / Pixabay The latest Google Discover search update may be a game changer for brands who need to improve their SEO strategy. With more intuitive features your content may now become more visible with the right approach. The latest change by the search engine giant is designed to understand the intent and contextual meaning
How Google Discover Affects Search And SEO For Your Personal Brand Read More »
We care and take pride in what we do. As a result, events, situations and conversations can have a real emotional impact on us. Negative emotions expressed as fear, anger, stress, hostility and guilt can rub off on other colleagues, and also have a powerful impact on our personal reputations. There is scientific confirmation that
Brand trust and transparency have become more important than ever and the need for brands to demonstrate their purpose and values was a key theme raised at 2018’s Web Summit. On the first day a very well attended session was ‘The Marketing Insider’s Tips for 2019’ as everyone wanted to hear the priorities of the
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Your brand is very important when building a business because it will sky-rocket your product growth, and even your bottom line. However, many people simply don’t spend enough time understanding their brand, and what they can do to increase awareness. Even though, this won’t destroy your bottom line, it will definitely take longer to get
How To Create A More Likeable Brand And Attract More Customers Read More »
These days, shoppers are less impressed with celebrities and gurus telling them what to buy and prefer content that’s generated by their fellow consumers. A Nielsen report showed that 92 percent of consumers trust recommendations made by people they know while 70 percent believe the opinions consumers post online. Some brands have been savvy enough
5 User-Generated Content Campaigns Your Brand Can Learn From Read More »
The day you start a business is the same day you begin to build its brand. You must be thorough in understanding the brand of yourself, and your company so you can convey it to the public from day one. Although the brand might alter in the future, you must have an awareness of what
4 Questions You Need to Answer to Build Your Brand Read More »
Brand marketing needs to be engrained into the genetics of the brand The Walt Disney Company has a long and interesting history that spans almost 100 years. It was founded by brothers Walt Disney and Roy O. Disney on October 16, 1923. Originally, the company was called ‘Disney Brothers Cartoon Studio’. At first, they established
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Word of mouth is the aim of any PR stunt, with many big brands using the approach as an alternative to expensive digital ads and large-scale marketing campaigns. With this in mind, here’s a run-down of some of the best (and forgotten-about) stunts in recent years, as well as analysis on why they work. 1.
14 brand PR stunts that successfully created a splash Read More »
