Human customers mean you should be writing content aimed at humans, not algorithms Your customers are humans. You’re not trying to sell your products and services to Google’s web-crawler bots. This means you should be writing content aimed at humans, not algorithms. At the same time, the algorithms control search results and SEO can have […]
Know your audience: The power of human-centered content Read More »
Leverage your company’s content marketing strategy with evergreen articles to drive more traffic to your blog Your company’s blog is a powerful tool that is not correctly being utilized if it lacks evergreen content. Most people are unaware that the majority of blog posts fall under two main categories, evergreen content being one of them.
How to write evergreen blog content that will rank on Google Read More »
From 2017 to 2018, we tripled our blog traffic. I’m sure that’s a phrase that many marketers and bloggers would love to say, and here at Single Grain, it’s one we can say with confidence and accuracy. But if getting there wasn’t tough enough, we know it’s going to be trickier to get further. “Further”
Using the Content Sprout Method to Overcome Info Overload Read More »
The style and topic of your blog and social media formulate a story that connects customers to your brand Your marketing content is a reflection of your brand personality. Just as your colour scheme, visual elements and overall aesthetics communicate what your brand is all about, so does your content. The style and topic of
3 ways to create more meaningful marketing content Read More »
You have put your heart and soul into creating a blog from scratch. What next? Now it’s time to drive some serious traffic to it. However, generating high-quality traffic is one of the biggest challenges faced by new bloggers, especially when each niche has thousands of blogs shouting for attention. According to data from Statista, the
One of the increasingly important components of high-quality, high-ranking content is its structure. What is content structure? Although different marketers may understand it somewhat differently, the basic definition of content structure is: Content structure is the meaningful use of HTML headings that break your single content asset into sections and subsections allowing for easier reading,
How (and Why) to Create an Effective Content Structure for Better Ranking Read More »
Stories extremely effective at building trust. This is why businesses are using influencer marketing Stories are a great way of appealing to and connecting with people. They’re extremely effective at building trust. Think about every time you consider customer reviews before buying a product – the stories of real people and their experiences are what truly encourages
How to ace your content marketing game with storytelling Read More »
SINGLE GRAIN CASE STUDY: This is a guest post from Bastian Ernst of Wild Audience. Bastian approached us, wanting to write a case study on Single Grain’s growth through content marketing. He researched the company, read our content, interviewed Eric, checked out our marketing funnels, and came up with this incredibly comprehensive growth study. Hi, This is
How to Use Strategic Content Marketing to Grow Your Traffic From 0 to Millions Read More »
While large corporations invest millions of dollars into their marketing and content strategy every year, smaller businesses have to operate within much tighter budget constraints. For start-ups in particular, developing an online presence is vital from the outset. That involves not only making the right choices, but being creative about how their budgets are managed.
How to Grow Your Online Presence on a Shoestring Read More »
Chart of the Week: Almost half of marketers now use to content to drive over 50% of their marketing campaigns, showing that content really is still king Content marketing is being viewed as the future of marketing, according to research conducted by the World Media Awards 2019. Marketing that’s driven by content is on the rise with
45% of marketers say over half of campaigns are content-led Read More »
