You know the email address you use to log into your LinkedIn profile? Most of you might not know this, but everyone you’re connected to has access to that email. Let me reiterate that everyone on LinkedIn cannot access this email, only the people in your network. You might not be a fan of this […]
Are You Aware of What Contact Information is Posted on Your Profile? Read More »
May 10, 2019 Posted by Brian Njoroge in Head Scratch | 4 comments Every decade, has its hottest job opportunity. During the early 1980s and early 1990s, people were in a rush to apply investment and banking jobs. In the late 90s and early 2000s, with the growth of the internet, and most Tech graduate
Facebook rolling out ‘Clear History’ tool, Twitter blocks Chinese state-backed accounts, YouTube removing chat function, New LinkedIn Live guide, Twitter’s new video ad bid and Facebook’s new movie ad tools This week has seen Facebook finally announce the rollout of its ‘Clear History’ tool, which will enable users to have more control over their off-site
LinkedIn can be a very engaging channel, especially for B2B brands. Here’s everything you need to know about the recent changes in the algorithm and how to create engaging content. LinkedIn has turned into the number one platform for professionals and B2B brands. It’s been a social media platform with a consistent mission and it
How to master LinkedIn’s algorithm to boost engagement Read More »
When you have a smaller digital marketing budget, you might think that testing should take a backseat to efficiency and driving conversions – but that would be short-sighted. In order to stay competitive, continue to take up more market share, and keep up with the changing digital space it’s important to always be testing. That
Small-budget guide to testing ad copy, landing pages, and more Read More »
The marketing industry has always suffered from “Shiny Object Syndrome.” There’s always a new channel or strategy for growth, and marketers want to be the first to test and successfully use the “Next Big thing.” And I’m guilty of this, too. There’s nothing wrong with trying out new tactics for social media (or any other
7 Dead Simple Social Media Marketing Tactics That Still Work Today Read More »
ElisaRiva / Pixabay Prospective clients and new hires are not only scanning your company’s website, but your LinkedIn company page and employees’ pages too, from the C-suite to interns alike. There’s a demand for a holistic and comprehensive digital view of your firm—and this includes your employees. Many discussions on ways to bring a human
5 Reasons Your Employees Should Have Strong LinkedIn Profiles Read More »
Social media is one of the most, if not the most, effective way to increase brand exposure. It’s the holy grail for marketers. In fact, social media plays a central role in terms of decision making for your customers. According to the Local Consumer Review Survey (Bright Local, 2019), 91% of 18-34 years old consumers
5 Tips to Trigger Engagement With your Brand and Posts on Social Media Read More »
Staying up to date on industry trends is imperative for a thriving business. Knowing which topics are top of mind, or what developments or issues people are facing, can make it much easier to figure out where you need to focus your attention—and resources. To find out more, we asked members from the Young Entrepreneurs
10 Great Resources for Keeping Up to Date With Industry News and Trends Read More »
Google Ads What: Choose conversion actions to bid for at the campaign level Details: This update gives advertisers the ability to optimize an entire campaign towards specific conversions. Previously, conversions applied to all campaigns in the account so limiting a campaign to specific conversions was not possible. Impact: Advertisers will not need to create multiple
Early June Updates to Paid Advertising Platforms Read More »
