Keeping up to date with what people search for online can be invaluable to your business. Whether you’re looking to inform your latest paid search campaign or just need some fresh, trending content for your blog, these tools can help. However, with over 3.5 billion searches each day worldwide, it’s hard to know how to […]
Instagram is a powerful visual platform for digital marketers to take advantage of. Naturally, anybody taking part in a multichannel marketing strategy understands that efforts to market your Instagram profile should extend beyond Instagram itself. Surprisingly, however, Instagram accounts are actually notoriously difficult to index and display in the search results. This is because most
How to optimize your Instagram account for search engines Read More »
SEO is a huge part of a business’s overall online reputation, and every startup needs to go through it as well. If you are a startup, you cannot simply ignore the crucial factors of your business i.e. the domain name of your website and its SEO strategy. So, what does your startup need to know about
What startups need to know about SEO and domain names Read More »
Depending on how well your website is optimized for performance in the search engines, you can predict its demand among target audiences. The modern-day web has gotten impressively competitive, so every business is searching for better ways to gain a wider recognition in the online community. There are plenty of techniques that you can opt
10 SEO Approaches to Bring Traffic to a WordPress Site Read More »
We all want to rank on page one of the SERPs for our keywords, and as close to position one as possible. However, doing so requires that your website not only be the best resource for the search term, but for the search engines to recognize it as the best. So how do you do
What Are the Biggest Website Mistakes that Are Lowering My SEO Ranking? Read More »
A new website user needs to know they’re at the right place, right away! Earning a new lead is great, and for many small business owners, every site visit makes a big difference. If your website’s home page doesn’t convey what you’re all about right away and assures the user they’re at a site relevant
How to Make the Right First Impression with Your Homepage Headline Read More »
Website owners and marketers always struggle to reach the top of the search engine results page. SEO allows them to succeed and maintain their positions, but often it’s never quite enough. To see even better results and thus improve your business’ ROI, you should constantly be looking for other ways of getting your product or
5 SEO Tips You Need to Know to Succeed in Your PPC Campaign Read More »
Using latent semantic indexing (LSI) keywords – terms and phrases that are similar or related to the target keyword of a webpage – in that page’s content can be highly, highly advantageous to your SEO results. That is, if you know how to find them. The rise of semantic search, employed by search engines in their efforts to achieve a more accurate and contextual understanding of an information searcher’s true intent, has altered SEO such
4 specific strategies for finding LSI keywords that’ll boost your SEO Read More »
Marketing analytics company comScore estimates that by 2020, 50% of all Internet searches will be done via voice. Not only is voice search gaining prominence every day, but consumer purchase trends for smart speakers, wearable tech and other IoT devices is on the rise as well. In other words, we are rapidly approaching a voice-first world when it
How to Optimize Your Website for Voice Search and Wearable Tech Read More »
As a savvy entrepreneur, you understand that your business doesn’t operate in a bubble. There are many outside factors that can determine whether or not your business will turn a profit – and one of the biggest factors is your competition in the market. What’s more, you’re not just competing with a few local businesses
10 Tools to Monitor Your Competitors’ Growth and Hack Their Strategies Read More »
