Pinterest

7 Pinterest Marketing Tools You Should Be Using in 2018

canva, Hootsuite, MarketingNews, pinfollow, pingroupie, Pinterest, SalesNews, SmallBusinessUpdate / Good To SEO

Every year, millions of new websites are launched, and they’re directly or indirectly competing for the same visitors you are. That makes driving traffic your website, increasingly more difficult. Even major social networking sites like Facebook, Instagram, and Twitter are having trouble generating organic reach. But that doesn’t seem to be a problem with Pinterest. Pinterest […]

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Pinterest opens up wide-format Promoted Videos to all advertisers

Channel: Social Media Marketing, Pinterest, Pinterest: Business Use & Advertising, Pinterest: Mobile, video / Good To SEO

Pinterest is rolling out wide-format Promoted Videos to all advertisers via its self-serve Ads Manager tool. The ad units are four times bigger than standard-sized videos on the app, spanning across Pinterest’s two-column grid, and are available in both 16:9 and 1:1 aspect ratios. In May, the company launched a beta test of the max-width

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The Transformation of Search Summit: Strategies and tactics to harness the next generation of search marketing

Amazon, Facebook, Pinterest, PPC, SEO, The Transformation of Search Summit, twitter, Visual search, voice / Good To SEO

On October 19, Search Engine Watch will host The Transformation of Search Summit in New York City, in partnership with ClickZ and Catalyst. Dedicated to the key trends affecting consumer behavior and search marketing today, this 1-day event will provide a host of insights and practical tips for business leaders, senior marketers and search specialists. Speakers include:

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SEW Interview: Clark Boyd on visual search

Augmented Reality, Bing, Google Glass, Google Lens, Industry, Pinterest, Pinterest lens, search engine, Search Engines, Search Marketing, search results, SearchEngineWatch, SEM, SEO, SEOs, Visual search / Good To SEO

We recently caught up with Clark Boyd, a visual search expert and regular contributor to Search Engine Watch. We discussed camera-based visual search – that futuristic technology that allows you to search the physical world with your smartphone – what it means for the way search is changing, and whether we’re going to see it

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The big list of political ad policies from leading social & search platforms

Bing, Channel: Social Media Marketing, Display Advertising, Facebook, Facebook: Advertising, Facebook: Instagram, Facebook: Legal, Facebook: Marketing, Facebook: Pages, Google, Google: AdSense, Google: AdWords, Google: Display Advertising, Google: Marketing, Google: SEM, Google: YouTube, Legal, Pinterest, quora, Reddit, Snapchat, Social media marketing, twitter, Twitter: Advertising, Twitter: Marketing, video / Good To SEO

We’re six months out from the 2018 US midterm elections, races that will shape the political balance of both the House and Senate. Of the 535 seats in the US Congress, 35 Senate seats are being contested, and all 435 House seats. As we draw nearer to election night, social and search platforms will be

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How to use Pinterest to drive high-volume traffic on auto-pilot

A-Post to Search Engine Land, Channel: Content Marketing, Channel: Social Media Marketing, Content & Writing, Content marketing, Content Marketing Column, Facebook, How To Guides: Content Marketing, How To Guides: Social Media Marketing, Marketing Tools, Marketing Tools: Social Media, Pinterest, Pinterest: Analytics, Pinterest: Business Issues, Pinterest: Business Use & Advertising, Pinterest: Rich Pins, Pinterest: Statistics, SEO, SEO -- Search Engine Optimization, twitter / Good To SEO

“Isn’t Pinterest just for bloggers?” I hear this question all the time when I mention Pinterest marketing, typically from digital marketers, search engine optimization (SEO) experts and your typical horde of haters. And my usual response is usually along the lines of… “Maybe. So?” After all, nearly every website out there has a blog in

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Intro to Pinterest ads: From setup to success story

Channel: Social Media Marketing, Pinterest, Pinterest: Business Use & Advertising, Pinterest: Mobile, Social Media Marketing Column, Social Media Marketing: Advertising / Good To SEO

rvlsoft / Shutterstock.com While Pinterest has been around since 2010, it still is a vastly underutilized advertising channel for many brands. While the wedding and food industry have been naturally thriving on Pinterest, you may be surprised that you can find success using Pinterest Ads even if your brand resides outside of those two categories.

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Pinterest tests wide-format Promoted Videos; steps up efforts to court entertainment brands

Channel: Social Media Marketing, Pinterest, Pinterest: Business Issues, Pinterest: Business Use & Advertising, Pinterest: Mobile, Social media marketing, Social Media Marketing: Advertising, video / Good To SEO

Pinterest is testing a new wider-framed Promoted Video ad format that will display at maximum width across both columns in a user’s home feed, follow tabs and mobile search rather than the standard width of one column. The wider video ads, available in both 16:9 and 1:1 aspect ratios, currently are being used by a

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10 Tips for Using Pinterest to Grow Traffic and Leads

Pinterest, SEO BLOG / Good To SEO

If you’ve ever been on Pinterest, you know what I’m talking about when I say the Pinterest rabbit hole. No matter what you’re into, Pinterest is a visual smorgasbord of beautiful, inspiring images tailored to your interests. Apart from being a great way to kill one hour of waiting in line at the DMV, Pinterest

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Will ASOS’ visual search tool revolutionize the retail industry?

ASOS, Industry, Mobile, Online Retail, Pinterest, SEO, SEO BLOG, Visual search / Good To SEO

In 2017, ASOS introduced visual search on iOS, as a way of making product discovery easier and more interesting for their users. A year on, the Style Match tool, which trawls through an 85,000+ product inventory before matching products to the look in the image, has been rolled out worldwide across both iOS and Android.

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