It seems to have flown a bit under the radar but Bing is slowly rolling out many of the fancy new automated bidding strategies that Google has been pushing as of recent. Bing seems to be an afterthought but lately, I’ve been seeing some good success in the channel once things are tweaked. While Bing […]
Staying on top of your account and campaign performance is vital to meeting your advertising goals. How do you find big takeaways in your account that you bring to your client and reporting each week? Recently Bing Ads has made enhancements to inline download and the Overview tab, that have now rolled out globally. Researching
Using The Overview Tab to Optimize A Bing Ads Account Read More »
Controlling the search position of your brand is very important to your business. However, this has become increasingly difficult due to changes in Google brand policies that have opened the door to competitors stealing (or buying) your brands traffic and business. Puneet Vaghela, Head of Paid Search at PHD UK, a global communications planning and media
AOL’s partnership with Bing affects your ad performance in Bing, whether you know it or not. I recently checked AOL’s performance in a Bing account and found some surprising data that I’d like to share. To say I was surprised at the results is an understatement. My AOL findings make me more confident that Microsoft’s
Microsoft is not going to let Google have all the fun. The company has recently unveiled Visual Search for Bing, a feature that’s expected to complete with Google Lens. Visual Search is a new AI-powered search function that builds on the Intelligent Search feature that Bing rolled out in December of last year. The feature
Bing Gets New ‘Visual Search’ Feature, Competes With Google Lens Read More »
We recently caught up with Clark Boyd, a visual search expert and regular contributor to Search Engine Watch. We discussed camera-based visual search – that futuristic technology that allows you to search the physical world with your smartphone – what it means for the way search is changing, and whether we’re going to see it
We’re six months out from the 2018 US midterm elections, races that will shape the political balance of both the House and Senate. Of the 535 seats in the US Congress, 35 Senate seats are being contested, and all 435 House seats. As we draw nearer to election night, social and search platforms will be
The big list of political ad policies from leading social & search platforms Read More »
The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the Successful SEO Using Markup & Structured Data session with Alexis Sanders. With an introduction from moderator Chris Sherman. Chris Sherman At first glance, using markup and structured data can seem
May 22, 2018 Adwords and Bing mirror each other across the board. From expanded ads to being able to import campaigns with nearly identical campaign settings, they make it easy for advertisers to be present nearly simultaneously across multiple search networks. Aside from structure, various tools have also been mimicked. Today, we are going to
Working at Search Engine Watch isn’t all about studying, understanding, and reporting on Google. With more than 9% of web users searching on other engines, it’s important that we occasionally take the time to check out what they are using and what those platforms are up to. Read on for my hotlist of 12 alternatives
No need for Google: 12 alternative search engines in 2018 Read More »
