We’re six months out from the 2018 US midterm elections, races that will shape the political balance of both the House and Senate. Of the 535 seats in the US Congress, 35 Senate seats are being contested, and all 435 House seats. As we draw nearer to election night, social and search platforms will be […]
The big list of political ad policies from leading social & search platforms Read More »
As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these Product Listing Ads (PLAs) become more competitive, the question becomes how to maximize ROI without simply piling on budget. The answer is competitive search intelligence: understanding where your spend will
Six Google Shopping opportunities you may be overlooking Read More »
If a pay-per-click (PPC) account and the advertiser’s business model are functioning reasonably well, we often find that a business owner becomes heavily dependent on the PPC channel. “Max the volume!” and “We’re down from last year, I’m very worried” are typical (if vague) remits from clients and bosses deep in the thrall of this
The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the B2B SEM: Meeting Specific Challenges With Really Smart Tactics session with Sana Ansari, Robert Brady and Dave Rigotti. It features an introduction from moderator Brad Geddes. Brad Geddes
Ask the #SMXperts series – B2B SEM: Meeting challenges with smart tactics Read More »
The paid search world continues to grow and evolve at an extraordinary rate. Machine learning and automation are changing how the paid search professional operates. Account managers must be more customer service- and business-oriented than ever before. Being strategically proficient is no longer a luxury — it’s a requirement. The challenge pay-per-click (PPC) professionals and
Stay sharp and relevant with ongoing PPC training Read More »
The IAB (Interactive Advertising Bureau) is out with its Q4 and 2017 year-end state of the digital advertising industry report. In a repeat of the past several years, digital advertising revenue is up. There was growth across formats and devices. And while the IAB doesn’t name names, Facebook and Google continue to suck up most
A time-saving free script to keep Ad Grants accounts out of trouble – Search Engine Land Thanks to Our Sponsor Source link
A time-saving free script to keep Ad Grants accounts out of trouble Read More »
With the kickoff of the annual Google I/O developer conference today, Google announced updates for app developers buying and selling ads via AdWords and AdMob, respectively. Google added that Android users downloaded 94 billion apps from Google Play last year. That’s up from 82 billion apps downloaded in 2016. There are more than 2 billion
Google announces ads updates for app developers at Google I/O Read More »
Old AdWords interface will be phased out by year-end – Search Engine Land Thanks to Our Sponsor Source link
Old AdWords interface will be phased out by year-end Read More »
Has Amazon ended its Google Shopping campaigns? – Search Engine Land Thanks to Our Sponsor Source link
