Case Studies

Building an eCommerce Business with Instagram Ads: From Zero to $100K

This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Remi Silva shares how his company, Blank Tag Co., grew from zero to $100,000 in revenue using Instagram ads.  In February 2017, when Remi and his girlfriend Alondra […]

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Nike’s Secret to Success on Instagram: Building an Engaged Community

This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Wes Warfield from Nike shares how it handles engagement on Instagram.  Chances are you’ve come across Nike on Instagram at one point or another. With more than 83

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How to Use Strategic Content Marketing to Grow Your Traffic From 0 to Millions

SINGLE GRAIN CASE STUDY: This is a guest post from Bastian Ernst of Wild Audience. Bastian approached us, wanting to write a case study on Single Grain’s growth through content marketing. He researched the company, read our content, interviewed Eric, checked out our marketing funnels, and came up with this incredibly comprehensive growth study. Hi, This is

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The Fastest Business App Growth in History

Slack has already entered Silicon Valley’s hall of fame as the fastest growing business app. Since its public launch in February of 2014, Slack’s accomplishments include: Accumulating 8 million daily active users (and 3 million of those are paid users) Having the highest conversion rate (30%) among freemium software products Being used (and paid for!)

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Maximizing Facebook Campaign Budget Optimization

Facebook has continued to release the campaign budget optimization option to advertiser accounts. If you cannot find this setting during the campaign set up process, you’ll likely have to wait a bit longer for the feature to be available in your account. Campaign budget optimization is another automated tool in Facebook that allows advertisers to

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4 Ways This Expert Launched His Coaching Career with Email Marketing

Before Michael Port became a highly sought after professional speaking expert, he needed a way to convert his website visitors into customers. That’s when he discovered the power of email marketing. “Email marketing launched my career,” Port said. “Very rarely does anyone ever buy anything just because they went to our website. It doesn’t work

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Building an In-Platform Facebook Funnel

Many advertisers today are looking for ways to create their sales funnels within platforms for several reasons. It helps reduce friction, keeping users within the platform and eliminating issues with conversion-rate optimization and bounce rate once the user lands on a webpage. It also avoids issues with using potentially sensitive customer data to build a

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Behind-the-Scenes: How Mercy For Animals Gets Millions of Social Media Impressions Every Week

Mercy for Animals is a global non-profit organization that uses social media to spread awareness of its cause. Since signing up to Buffer for Business Mercy for Animals’ Twitter impressions have risen by more than 300 percent. The organization’s primary Instagram account has grown by more than 70,000 followers in 2018. Animals are the true champions

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Gaining an Increase in Revenue by Changing 1 Color

Do you cringe when someone says, “button color?” Do you automatically shut down when a test is recommended to you that seems like just a minor change? Today I want to encourage you to shift your mindset. What may seem like a “minor” change to you may bring $21,000 more in revenue to your company.

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AJ&Smart Has Generated €2 Million in Sales from Social Media: Here’s How

Product design and innovation studio AJ&Smart has generated more than €2million from clients who first discovered it on social media. Ninety percent of AJ&Smart’s new clients now come from social media referrals, replacing word-of-mouth as the #1 source of new business. Social media has helped AJ&Smart’s client base to go global. It was a cold January

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