Case Studies

How to Share a Social Media Inbox w/ Your Marketing and Support Teams

Only 10% of customer messages are answered on social media. Yet some brands find a way to answer 100% of requests. What’s their secret? Having many hands on deck certainly helps. We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. Customer support teams handle all inbound …

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5 Powerful Ways to Increase Sales by Leveraging Data Effectively

Embracing digital adoption and integrating data tools properly are two critical ingredients in the recipe of successful modern businesses. The use of AI and Big Data has become much more prevalent in companies of all shapes and sizes, and most entities these days are utilizing data tools in some form or another. However, just because …

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Hacking Email Marketing: 14 Tactics that Work [Infographic]

Home Infographic Hacking Email Marketing: 14 Tactics that Work [Infographic] Want digital marketing insights delivered straight to your inbox? Subscribe to the Single Grain blog now for the latest content on SEO, PPC, paid social, and the future of online marketing. Email marketing is such a simple way to get your message across that it’s …

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Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the …

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How a Side Project Became a Thriving Business Through Instagram

This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Kenny Sing, founder or Turn Studio, discusses how to grow an audience on Instagram.  “I never jumped into Instagram as a way to make money. For me, it …

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The Secret to Instagram Success: Square’s Community Curation Strategy

This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Nick Dimichino shares exactly how Square’s been able to grow an engaged following on Instagram.  When your product powers millions of businesses and sellers around the world, you’re …

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