Creating an ad is fairly easy, but generating sales from it is difficult. PPC still remains one of the easiest and most preferred ways for online advertising and this is the reason it’s full of advertisers. Due to rising competition, generating good conversions from ads is getting harder. The average conversion rate is 2.35%, but […]
Possibly one of the most frequently, and most frustrating, demands of marketers these days is to ‘prove’ return on investment (ROI). But, is it even possible to do so? The too-quick answer to this question goes something like this: “Of course. We know how much we spend on marketing and can measure the effects it
Can marketers ‘prove’ ROI? It depends on who’s asking Read More »
We all know that content marketing can be tough. With so many things to focus on when creating an awesome piece — including planning your campaign, writing the content and measuring ROI — you’ll need to carve out some serious time into your content marketing efforts to see results. Having said that, content marketing has
5 Things You Should Know Before Hiring a Content Marketing Agency Read More »
The number of companies integrating social media into their marketing campaigns has been growing steadily over the past decade. Some businesses even rely solely on platforms like Facebook, Instagram, and Twitter to promote their goods and services. However, measuring the impact these campaigns have on their business remains a challenge. A 2015 CMO survey underlined
Can’t Tell if Your Social Media Campaign is Really Working? Here’s What You Need to Know Read More »
We all need new customers, both to get our business going initially and to continue growing it. Determining how your audience finds your site, which channels they prefer to engage with you on, what type of content they enjoy reading from you, and much more – these questions make up the core of a successful marketing
6 Awesome Ways to Use SEO for Customer Acquisition Read More »
Running an eCommerce business is no walk in the park. Most of the time, things change so quickly that it’s difficult to keep track of what’s working for your business and what isn’t. What’s more, the tasks you have to do on a daily basis could make you lose sight of your long-term goals. This
Top 5 KPIs That Will Keep Your eCommerce Business on Track for Success Read More »
