marketers

Search trends 2018: what can marketers learn?

Google’s continued dominance as a search giant was evident in its third quarter earnings call, as it grew advertising revenue 18% year over year to $19.8 billion (Alphabet, as a total company, wasn’t too bad either, up 20% in total). Total paid clicks grew 33% year over year, while the cost per click dropped 11%. …

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How to Boost Lead Generation and Authority with White Papers

We all know how important it is to maintain constant communication with potential customers. According to Salesforce, it takes about 6-8 touch points for a conversion to happen. Prior to that, your prospects are still in the decision-making process. To maintain a relationship with prospects you need to get their contact information. You also need to know …

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How to Enhance Your Email Marketing Strategy

If you’ve been doing email marketing for the past three years, I think you’ll agree with me when I say: email marketing is NOT dead. If you need some convincing, here’s a quick fact: email marketing ROI (return on investment) has increased from $40 in 2016 to $44 in 2018, according to the DMA Insight studies. …

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How to Turn Instagram Followers into Customers with Ephemeral Content

Let’s be honest: we all crave sales. No matter what your business is, you want to stay one step ahead of your competitors and boost sales. But the days when you could simply launch an advertising campaign to attract new customers are long gone. Traditional online advertising doesn’t work anymore: according to HubSpot, 64% of people who …

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Insights into a newsroom: learnings for content marketing

Journalists are renowned for sniffing out a good story; they instinctively know how to get to the crux of a matter, asking the right sort of questions to get to the truth, and can decipher complicated subject matters succinctly for everyone to understand. Pick up any newspaper or magazine and you’ll find it packed with …

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How to Build a Strong Personal Brand Using Webinars

The traditional way to land a job is to send a CV and wait for someone to notice it, call you and try to impress them during the interview. While many companies still rely on this recruiting style, there’s also another important element that makes a big difference in 2018: your personal brand. It’s possible …

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The Email Marketer’s 4-Step Guide to GDPR Compliance

Email marketing is a tried-and-true strategy for increasing conversions, and with a $38 return on investment for every dollar spent, it’s no wonder that this strategy holds fast as a mainstay component of any good marketing plan. However, successful email marketing campaigns are built on contact lists and consumer data – increasingly regulated commodities to acquire. …

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7 Segmentation Mistakes that Will Cost Your Business Money

Segmentation is a great way to improve the effectiveness of your marketing strategy. Not only does it allow you to identify different types of customers that your business can target, it enables you to understand them better and divide your market into more manageable subgroups of people. This allows you to come up with highly …

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Facebook Algorithm, AI, AMP & YouTube

This Week in Digital Marketing: Facebook Algorithm, AI, AMP & YouTube Skip to content Home Digital Marketing This Week in Digital Marketing: Facebook Algorithm, AI, AMP & YouTube Monetization Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! From the mouth …

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This Week in Digital Marketing: A Roundup

This Week in Digital Marketing: A Roundup – Single Grain Skip to content Home Digital Marketing This Week in Digital Marketing: A Roundup Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! From the mouth of a digital marketing agency to …

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Is Content Marketing the Future of SEO?

Unless you have been living under a rock, the terms “content marketing” and “SEO” are fairly recognizable. These buzzwords have captured the attention of almost all businesses and companies that are present online. Marketing pundits are now realizing – and leveraging – their worth in creating a brand image and increasing revenues. If you are …

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How to Increase Your Conversions with Online Customer Engagement

Getting a large volume of traffic to your website is good, but if that traffic doesn’t convert, your effort to attract it there is pretty much useless. Conversions are the lifeblood of any digital marketing campaign, so the ultimate goal of your effort is to persuade people to do something for you – give you …

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