marketing funnel

How to Create a Persona-Driven Content Strategy for Online Education

Developing relevant, timely and evergreen content is a huge task. Higher education is an already competitive market, and online education is hard to advertise without a visible campus. Less visibility makes it difficult for prospects and students to feel part of a wider cohort and harder still for institutions to foster a sense of community. …

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How to Build a Facebook Chatbot Marketing Funnel

You’ve probably heard it a thousand times: email is the online marketing channel with the highest ROI. And, although no one denies its power, email is currently facing the challenge of a new entrant: Facebook chatbots. Facebook Messenger chatbots are AI-powered communication programs that let you automate your customer responses without the intervention of a human. …

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The Theory of Everything For Content Marketing

Ever since the mid-1800s, scientists have been on a mission to come up with the “Theory of Everything,” the single thread that takes every scientific discovery humankind has ever made and ties it all together in one logical, mind-boggling package. Don’t tell the physicists and astronomers, but Marketing now has its own Theory of Everything. …

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Turning a Lead into a Prospect with MOFU Content

Much like the middle child in a family, middle of funnel (MOFU) content tends to get overlooked in favor of the more popular siblings. Everyone likes to focus on how to use content marketing to bring in new leads, and using content to turn a prospect into a customer. But what about the process of …

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How to Build a Social Media Marketing Conversion Funnel

Social media marketing is exactly what it sounds like – a digital marketing tactic that makes use of social media platforms such as Facebook, Twitter, LinkedIn, etc. to generate more traffic to your product or service. This type of marketing has been around for many years now, yet too many businesses are still shying away from …

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The Ultimate Guide to Content Marketing in 2018

When you hear the term “blog,” it’s easy to think of the big boom in the early 2000s when everyone my age had their own Blogspot profile where they shared philosophical rambles and badly-written poetry full of teenage angst. Blogging – which is a central part of content marketing – can and should be so …

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