Fueled by online communities and nostalgia for handwritten letters, the fountain pen has seen a resurgence in popularity over the past few years. But Kevin Thiemann admits that fountain pens are still a niche market that’s mostly confined to long-time collectors, which can make growing his audience a challenge. “We try to target people who […]
How Fountain Pen Revolution Gets Repeat Customers with Facebook Ads Read More »
Considering that over 2 billion people log on to Facebook every month, it’s no wonder Facebook ads are such a big deal in the marketing world. No matter what products or services you’re marketing, you can’t afford to not be on Facebook. Because of Facebook’s wide user base and ad targeting capabilities, virtually any business
July 13, 2017 With so many things going into a successful Facebook ad campaign, it’s easy to overlook the basics when troubleshooting the performance of an account. We often get caught up examining every square inch of our audience, trying to find where we went wrong on bidding, or fretting over whether our ads could
The term “millennial” tends to divide members of the generation it’s been ascribed to: Some accept the label, others reject it. Kaitlyn Blum not only wears the label proudly, but she also cites it as one of the main reasons she was able to easily translate her brick-and-mortar clothing boutique to an online store. “As a
Making the Leap from Brick and Mortar to E-Commerce with UOI Boutique Read More »
Google made some major announcements at May’s Marketing Next conference, and one of the most interesting announcements was: Unique Reach, a measurement tool that tells you how many times the same person has seen your ad. Click To Tweet It’s not an ad blocker. It’s a measurement tool. It’s Good for Advertisers We know that
Unique Reach – A Tool that Captures Impressions per Unique User Read More »
No, “customer profiling” doesn’t involve mugshots or lineups. It’s your best best for figuring out who the heck your consumer is and how you’re going to find them. Takeaways Successful customer profiling goes beyond demographic data to include specific audience motivators and barriers. A how-to guide from our friends at Help Scout offers a road
How to Use Paid Targeting to Align with Your Customer Profiles Read More »
In 2016, Instagram started taking on rival Snapchat with Instagram Stories. The feature has since taken off and is now growing in ways that clearly mark its territory. What started out as a knock-off is now maturing into a channel of its own. You may already be using Instagram Stories to promote sales or build
Ultimate Guide to Running Ads on Instagram Stories Read More »
Alan Martofel says Facebook ads are the “bread and butter” of Feminist Apparel’s marketing strategy. “We don’t have the budget to be able to throw money out there without ensuring that we’re getting an even greater return,” says Alan, the company’s founder and executive director. “Efficiency is key for us.” The small, Philadelphia-based online clothing
Testing Your Way to Better Facebook Ads in MailChimp Read More »
UPDATED! This post was expanded for 2017 to include more ways to acquire your first 100 customers. Enjoy! Acquiring your first customers is more art than science. You don’t have spreadsheets full of data to pull from, you don’t have existing segments, and you’re not even sure who specifically will buy your product. You’re just testing out
Advertising is one of the most critical parts of running your e-commerce store. Unfortunately, for many it also tends to be one of the most elusive and difficult to figure out parts. You have a great product and set a fair price. You’re on top of customer service and your site looks great. But all
How E-commerce Companies Can Boost Sales with Facebook Ads Read More »
