With the rise of technology like Big Data, AI, and data analytics, marketing has been on a constant path of change. These days, marketing campaigns can use various measured activities to plan campaigns, and one of these tactics is using predictive analytics for better marketing performance, higher ROI and, ultimately, faster success. In this article, […]
How to Use Predictive Analytics for Better Marketing Performance Read More »
February 6, 2018 The PPC Hero Summit is only weeks away and boy do we have an awesome agenda for you! Today, we’ll talk more about the first two sessions of the event. Machine Learning in Today’s Paid World (11am-11:30am) We kick off the event with President of Hanapin Marketing, Jeff Allen, and AdAlysis Founder,
Nerd Out With Us! Machine Learning in PPC + Creating Killer Strategies Read More »
Home Digital Marketing This Week in Digital Marketing: Chatbots, AI, Chrome, Instagram & Net Neutrality [Roundup] Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! From the mouth of a digital marketing agency to the ears of marketers, entrepreneurs, and business
Unless you have been living under a rock, the terms “content marketing” and “SEO” are fairly recognizable. These buzzwords have captured the attention of almost all businesses and companies that are present online. Marketing pundits are now realizing – and leveraging – their worth in creating a brand image and increasing revenues. If you are
Amazon has rolled out a consultancy program with the goal of assisting consumers with cloud machine learning. The company plans to do this by connecting clients with their own experts. Dubbed the Amazon ML Solutions Lab, it helps clients unfamiliar with machine learning to find beneficial and efficient uses of it for their company. Amazon
Amazon Web Services Improves AI for New Consultancy Program Read More »
We’re at an exciting time in society where revolutionary technology like artificial intelligence is beginning to find its way into nearly every industry. There is both a buzz about the positive benefits as well as voices of concern, but the truth is, the future of AI is a long road that we’ll all continue to
“Every once in a while, a new technology, an old problem and a big idea turn into an innovation.” – Dean Kamen The thing with innovations is that you can’t predict if or when they become mainstream. The television was invented in the 1920s but it took almost 50 years for it to be in almost
5 Hot Trends in Online Product Marketing You Can’t Ignore Read More »
Despite the fierce competition from other marketing channels, e-mail marketing remains a crucial marketing tool for businesses large and small that lets them communicate with prospects as well as current customers. The key to great e-mail marketing is crafting content that people actually want in their inboxes and that speaks to each customer separately, instead
How AI Helps Add Personalization to Your Email Campaigns Read More »
When digital marketers come across the word “artificial intelligence,” they immediately think of the “RankBrain” algorithm. In 2015, Google rolled out RankBrain, which is a machine learning system capable of returning answers to users. RankBrain utilizes the power of artificial intelligence to understand and respond to user queries in the same manner as a human would. What
How Artificial Intelligence Is Revolutionizing the Digital Marketing Sphere Read More »
Artificial intelligence development and its impact on different industries have been all the rage in the last year. The digital marketing medium is facing years of fundamental strategic changes due to revolutionary new intelligent technologies. It shouldn’t be difficult, however, as this dynamic medium has already been able to effectively adapt to new changes like
