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Google made some major announcements at May’s Marketing Next conference, and one of the most interesting announcements was: Unique Reach, a measurement tool that tells you how many times the…

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SG Heres How Targeting Cold Warm Hot Traffic Builds Successful Customer Relationships

NOW UPDATED! This post on effectively targeting cold, warm and hot traffic has been expanded and updated for 2017. Enjoy! Visitors. Traffic. Sessions. It’s all the same, isn’t it? As long…

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